Marketers reveal their top CMS priorities for 2020
Speed of content creation’ and ‘ease of customisation’ are the top priorities for marketers in 2020, followed by ease of use and flexibility, according to new research.
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Traffic surge: 13 million Brits to shop online this Black Friday
1 in 5 UK shoppers are abandoning the high street and heading online for deals and discounts this Black Friday, according to new research.
Virals of the year: Coca Cola celebrates bubbles in Brazil to get over 120m views
One of the most viewed ads of the 2019 came from Coca-Cola Brazil, which celebrates the energising effect of a coke’s signature bubbles.
‘Our LDN Story’: Trailers of films created by young Londoners to be screened as ads in cinemas across the capital
Wavemaker UK and Digital Cinema Media (DCM) – in partnership with the Mayor of London – has launched trailers of six powerful films that capture young people’s views of life in the capital.
Guest comment: Top tips for achieving frictionless commerce
The rise of ecommerce and adaptive tech has created new customer touchpoints, allowing consumers to interact with brands through complex networks of channels and platforms. Tim Carter, director of operations at smp offers a guide on creating a joined up experience for the customer that pays off.
Top tips: 5 Key Steps To Create An Authentic Podcast That Lasts
Web hosting company Hostinger offers 5 tips on how to create an authentic podcast that would last.
Virals of the year: Fortnite destroys its own game with black hole stunt
In October this year, Epic Games pulled a massive PR stunt that shrunk the world’s most popular game down to a single black hole.
The Sun opens Facebook page to advertisers with new video format
News UK has launched ‘The Sun Social Studio’ a new Facebook video ad format, with The Perfume Shop as its first client.
Integral Ad Science buys contextual ad firm ADmantX
Digital ad verification firm Integral Ad Science (IAS) has bought ADmantX. The transaction brings together the leading provider of contextual intelligence solutions with IAS’s powerful suite of ad verification products, enabling publishers and advertisers to match ads with relevant online content at the page level.
YouTube creates new ‘edgy’ adult content ad category for brands
YouTube is letting advertisers interested in “edgier content” to run ads next to such videos on its platform, as it looks to address brand safety fears.