Blippar creates ‘visual browser’ for the real world
Blippar is working on a “visual browser” that lets users search for information about real-world objects simply by pointing their smartphone camera at them.
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The Jockey Club signs programmatic marketing deal with RadiumOne
The Jockey Club, the company that owns Aintree, Epsom and Cheltenham horseracing venues, has entered into a technology partnership with programmatic media specialists RadiumOne to enable sponsors to target highly engaged horseracing fans across the entire web.
Luxury home product firm LuxDeco ramps up personalisation strategy
Luxury home products retailer LuxDeco.com has partnered with Sailthru to transform individual customer experiences across all digital touchpoints.
Right to reply: As Facebook App Deadline Looms, Marketers Must Consider Data Implications
Russell Loarridge at Janrain discusses the data implications for marketers following the news that Facebook has migrated all apps to its v2 framework.
Alibaba invests $200m in SnapChat
Chinese e-commerce giant Alibaba Group is investing $200m in SnapChat, valuing the photo-messaging app at a whopping $15bn.
White paper: 4 steps to efficient digital operations management
There is a growing gap between the growth of digital operations and the frameworks put in place to manage them. This new whitepaper from Amaze outlines the key elements for success to create order from digital chaos.
A game of phones: HBO GO unveils launch plans
HBO has announced plans for its online only streaming service, as the broadcaster looks to rival Netflix capitalising on its popular shows such as Game of Thrones and True Detective.
Twitter opens Hong Kong office despite China ban
Twitter has opened an office in Hong Kong, despite the social network being banned in mainland China, meaning its content and ads won’t reach most of the country’s population.
Football news site 90min uses ‘addressable advertising’
90min, has selected Adap.tv, part of AOL Platforms, to power its video ad private marketplace across Europe, USA, Latin America and South East Asia, to offer ‘addressable advertising’ (targeted at an individual household) for the first time.
Content marketing trends: Most journalists want more multimedia content from PRs
Most journalists and media professionals are unhappy with how they are approached by corporate communications, resulting in working longer hours and increased frustration, according to new research.