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The top marketing channels that achieve the best Return on Investment are Email Marketing and SEO, 25% of marketers say both rank as ‘excellent’, but team structure plays a big part in the success of each practice, according to new research.
The Royal College of Nursing (RCN) is overhauling its online membership platform, helping to connect its 400, 000 global members with a simplified and mobile friendly platform.
Paid marketing opportunities on microvideo platforms will become mainstream. Duncan Southgate, global brand director at Millward Brown explains how brands can take advantage.
Tesco and Asda have the most ‘pinned’ (shared) content on Pinterest, with recipe pages proving most popular, according to new research looking into UK supermarket perfomance on the social media scrapbooking site.
Online reviews are becoming ever more important for brand reputation- but what are the trends behind this growing practice? Online ratings and reviews experts Reevoo highlights the most popular times for customers to leave reviews, how this impacts on the negativity or positivity of the review and the types of products most likely to be … [Read more…]
Watch the ‘Programmatic 101’ panel discussion from the event below: With Advertising Week Europe wrapping up for another year, we look at the top trends of the 2015 event, with mobile dominating conversations and the unlikely pairing of Martin Sorell and Katie Price drawing the crowds.
Currys employ the best digital promotions strategy among the UK’s top 20 online retailers, closely followed by Thomas Cook and Boots, according to a new benchmark report.
Ten Alps, the multimedia content business, has won a £3.5 million contract with Transport for London (TfL) to lead a road safety campaign for children.
Facebook has revamped its Messenger service, letting users send content like GIFs, photos, videos, and more from third-party apps within the Facebook Messenger app.
Facebook has struck a revenue sharing deal with a number of publishes, with New York Times, BuzzFeed and National Geographic sharing revenues from advertising around their stories on the social network.