Online reviews are becoming ever more important for brand reputation- but what are the trends behind this growing practice? Online ratings and reviews experts Reevoo highlights the most popular times for customers to leave reviews, how this impacts on the negativity or positivity of the review and the types of products most likely to be reviewed.
The analysis, from over 1.7m reviews in 2014, the infographic, revealed:
• Weekday purchases generate more positive feedback than items bought at the weekend
• Early morning and late at night are when shoppers provide happiest feedback
• Beware of 4PM, when average ratings reach their lowest!
• Bread makers, games consoles and coffee machines are the most highly rated gadget purchases
Peter Simpson, CMO at Reevoo says: “Through reviews, blogging or social media, consumers are increasingly talking about their shopping and brand experiences across the digital landscape. Rather than ignore these conversations, retailers should be embracing them – good and bad – to enhance their marketing activities and improve every aspect of their business.”
He added: “Incorporating user-generated content into a website is a powerful conversion driver, if that content is implemented and managed properly. An independent third party review service can validate feedback, and manage the process to make happy customers stimulate business growth.”