Social echo chamber? Facebook’s customised newsfeeds can boost bias
Facebook’s increased personalisation has led to a lack of diversity in the news and opinions appearing on people’s newsfeeds, according to a new report.
content
This is test content description really just to see what happens
Cosmo runs new digital ad format ‘Reactive Pull’
Display advertising platform provider, Celtra has struck a partnership with Hearst Magazine to showcase PANDORA jewellery in a new ad format across its titles Cosmopolitan and Red.
Mobile native ad formats: New best practice guidelines
The Mobile Marketing Association (MMA) has launched guidelines for mobile native ad formats, attempting to bring some conformity to the growing mobile advertising space.
How brands welcomed Princess Charlotte on social media
As social media continues to grow as one of the main platforms brands use to interact with consumers, real time and reactive marketing have become a way for brands to capitalise on current affairs and trends to spread their message.
EU plans ‘digital single market’ for online firms
The European Commission has unveiled plans for a “digital single market” which it claims could increase GDP across the EU by £300bn a year through a ‘harmonised market’ for online goods and services.
Boxing broadcasters attack Periscope pirates
Twitter’s live-streaming app periscope is attracting much attention from broadcasters as its users have taken to ‘live streaming’ premium TV events, most recently the boxing heavyweight title fight between Floyd Mayweather Jr. and Manny Pacquiao in Las Vegas.
Facebook opens Internet.org to more websites following backlash
Facebook has opened up its controversial Internet.org service in India, letting more websites and other online services to join its “free mobile data” Internet.org scheme.
Google‘s paid shopping searches rise 118% (infographic)
The appearance of Google Shopping Product Listing Ad (PLA) integrations within Google’s search results increased by 118% during 2014, according to new research.
Global video viewing habits: Age and device determines preferences
Globally, consumers largely favour TV as the device of choice for watching video programming. However, there are a few regional and generational differences in how we watch. This infographic from Nielsen tracks how video viewing habits vary across the globe.
The only way is up: SnapChat wants vertical video ads for mobile screens
Snapchat is urging advertisers to frame their video ads vertically rather than the traditional widescreen format, as consumers move toward mobile usage.