Blockbuster: Minecraft ‘most uploaded game on YouTube of all time’
Open world construction game Minecraft has been named the most-uploaded game of all time on YouTube.
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Global online video ad revenue doubles in 3 years
YouTube and Facebook video ads are eating into TV commercial revues across the world, with global advertising revenue from online video doubled to $11.2 billion between 2011 and 2014, according to new research.
EU ‘Right to Be Forgotten’ one year on: Google approved just over 40% of 250K requests
One year on from the ‘EU Right to be Forgotten’ ruling, Google has processed 253,617 data removal requests over the past 12 months – but approved just over 40% of those, according to new research.
Top tips: Timeless lessons from advertising legends
David Ogilvy and other ad greats such as William Bernbach were constantly referenced in the TV Show Mad Men- and their advice has resonance far beyond the marketing sphere. Carla Faria, Director of Solutions at Say Media looks at famous quotes from advertising legends and how their pearls of wisdom from the past remain a … [Read more…]
Facebook ‘Instant Articles’ lets mobile readers skip load times
Facebook has launched “Instant Articles”, a program that hosts publishers’ content in its app’s News Feed so users don’t have to click out and wait for websites to load.
Guest comment: Too Scared to Personalise?
Every marketer is being told that personalisation is the number one priority. But when does personalisation become too personal? When does the great customer offer segue into the over familiar communication that has a detrimental effect on the relationship? Nick Keating, Vice President, EMEA, Maxymiser, outlines the importance of introducing the right people, processes and … [Read more…]
Rise of media multi-taskers: The battle for consumers’ attention spans
Consumer attention spans are evolving as 86% of Brits multi-screen, meaning that brands need to adjust their ad experiences, according to new research.
Verizon buys AOL for $4.4bn to enter video market
In one of the biggest tech deals in 2015 so far, Verizon has bought AOL for $4.4bn (£2.8bn), marking the US telecoms giant’s entry into the competitive online video market.
Time makes 20% of revenue from digital ad sales
Time Magazine made $73m in digital ad sales revenue during the first quarter of 2015, marking 20% of its total revenue.
Snapchat runs 10-second Discover ads
Snapchat is now selling 10-second video ads at a cost of 2 cents per view, with the Daily Mail one of the first brands to sign up to ads on the popular messaging app.