Telepathic advertising? Facebook wants to read your mind
Not content with knowing you’re entire social life, Facebook now wants to read your mind- and has the technology to do it, according to CEO Mark Zuckerberg.
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Top tips: How to provide targeted content to audiences with notifications
According to Stephan Schirrecker, VP of Marketing at Nexmo, the cloud communications platform provider, notifications are the driver of a new platform and can be used to successfully engage with customers.
Engagement evolution and the power of digital in the NFP sector
No matter what industry you are in, engaging with your customers, members or audience is vital to the success of your organisation. In today’s technology-driven society, this means far more than having an aesthetically pleasing website or a mobile app. Placing digital at the heart of an engagement strategy will be vital in keeping your … [Read more…]
15% of Brits blocking ads: Is free content under threat?
Almost one in seven (15%) British adults online are currently using ad blocking software – mainly because they find online ads interruptive or annoying, according to new research.
Microsoft to quit own-brand advertising in cost-cutting drive
Microsoft is reportedly going to axe its display ad business, instead handing over all such operations handed over to AOL and AppNexus.
Cannes Lions 2015 review: Technology and creativity collide
Last week, the media and marketing industry descended on the French Riviera for the annual Cannes Lions International Festival of Creativity. We look back on some of the key trends to emerge from the event.
Cannes Lions award winners: Geico pre roll ad wins Grand Prix
The Cannes Lions International Festival of Creativity Film Jury awarded one of its top prizes to a mould-breaker in the category: a spot from Geico’s “Unstoppable” campaign that dares viewers to try and stop watching ads in which “nothing” happens.
.sucks domain: 80% of top UK brands at risk from online trolls
Dove, Cadbury, Kitkat, and BBC are just some of the big businesses yet to register the controversial .sucks domains that emerged from their sunrise period at the weekend, according to new research.
Consumers to Brands: The Louder You Scream, the Less We Care
Nearly two-thirds of consumers are tuning out generic messages blasted at them repeatedly, according to new research.
Top tips: How can brands better engage with Millennials online?
With so much recent attention in the business and digital press, the Millennial Generation have become a large topic of discussion. Adam Smith, Managing Director at Rawnet looks at how brands can this innate digital savviness be utilised to create better brand engagement with Millennial consumers.