Marketing fail: Flipkart sorry for ‘sexist’ customer emails
Flipkart has been forced to apologise for sending a sexist promotional email after a customer who took to Twitter to criticise India’s largest online retailer.
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BuzzFeed strikes global ad deal with WPP
BuzzFeed has struck a partnership with WPP, in a deal that will give Martin Sorrel’s ad access to its proprietary data platform for tracking social content.
Women’s Institute revamps website for 100th birthday
The Women’s Institute (WI) has partnered with Squiz, the digital transformation company, to create a responsive website that engages with its members, and enables easy on-the-go promotion.
Axe tells ’personalised’ Romeo and Juliet story to Brazillians
Unilever’s deodorant brand Axe has taken a novel approach to video ads in Brazil, using a ‘Romeo and Juliet’ video ad that can be served programmatically with a massive 100,000 variations, depending on a user’s interests.
YouTube gaming app goes live to take on Twitch
YouTube has launched its standalone video streaming app and website, as the Google-owned firm looks to take on Amazon’s Twitch in the growing gaming audience sector.
Marketers ‘failing to engage ‘email addicts’
Email is still the preferred way to receive marketing offers, according to new research by Adobe. Nearly two thirds (63%) of consumers prefer to be contacted in this way, putting it ahead of direct mail (20%), social media channels (6%), the brand’s mobile app (5%), text message (4%) and phone (2%).
Moshi Monsters ‘pressured kids into spending money’ –ASA
Two popular free-to play kids games, Moshi Monsters and Bin Weevils, have been forced to alter their in-game messaging after the ASA ruled the wording was “direct exhortations to buy a membership package”.
Top analytics tips: What’s in a ‘view’? Our metrics are broken
Part of the reason that digital has struggled to find its stride is that we picked the wrong metrics out of the gate. Lawrence Horne, UK Director at Say Media explores the topic of viewability and the need to develop common metrics and a universal language for online video to really become a viable communications … [Read more…]
Google and Twitter reunited: New deal extends tweets to desktop search results
Six years on from their first search partnership, Twitter posts will return to Google’s desktop search results following a renewed deal between the two internet giants.
Publishers ‘failing to get value from data’ as digital ad budgets grow
Although 62 percent of publishers find real-time data leads to an increase in revenue, only 27 percent report receiving real-time data, according to new research.