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Mobile SEO: 3 tips to rank high on Google

October 2, 2015

Marketers and website owners need to follow a separate strategy to help their websites rank higher in phone searches, paying particular attention to user experience and technical factors, accoridng to new research.

Content, Mobile, Search content, Google, images, Search, video

New Instagram ads ‘get 17 times more clicks’- report

October 2, 2015

US furniture retailer RC Willey, the first brand to use Instagram advertising, attained a click-through rate nearly 17 times higher than average, according to new data.

Ads, Mobile, Social advertising, Australia, brands, Brazil, content

Top tips: ‘Big retail’ must transform the economics of content production

October 1, 2015

Global retailers must adapt or risk the consequences of failing to match the high frequency content capabilities of smaller, more nimble competitors, argues James Brooke, CEO at Amplience.

Ads, E-commerce content, ecommerce, global, local, retail

Advertisers ‘can pay to bypass ad blocker’- report

October 1, 2015

The developers of popular ad blockers are letting some ads through to consumers… for a fee, according to a news report.

Ads, Regulation advertising, apps, content, iPad, YouTube

Google puts product ads into YouTube videos

October 1, 2015

Google has launched a new way for businesses to get people shopping through YouTube as part of its Advertising Week launches.

Ads, Content, Video, Viral advertising, content, Facebook, Google, video

Google makes old Hi-Fis smart with new Chromecast

October 1, 2015

Google has unveiled its latest Chromecast 2 media streamer with a new Chromecast Audio.

Content Android, apps, BBC, content, games

Online ‘advertorials’: New IAB guidelines provide more transparency

September 30, 2015

The Internet Advertising Bureau (IAB UK) has released a set of guidelines to help the marketing industry provide more transparency to consumers around digital advertorials.

Ads, Content advertising, agencies, content, marketing, media

The solution to ad blockers? ‘Video Lab’ creates ads you want to watch

September 29, 2015

As ad blocking becomes more common, Unruly has launched a new video lab designed to help advertisers tackle the increase in this type of software that’s proving a headache for marketers.

Ads, Content, Video advertising, agencies, brands, content, iPad

Consumer trust in traditional ads falls (but friend recommendations still most credible)

September 29, 2015

Most forms of advertising and communication, such as TV ads, company websites, and promotional emails, have all seen a decline in trust among UK consumers over the last two years, according to new research.

Ads, Content, Mobile, Social, Video advertising, brands, content, Europe, global

Most UK retailers now using social media to engage customers

September 28, 2015

92% of the UK’s top 50 retailers are now active across social media platforms as they seek new ways to enhance sales, according to new research.

E-commerce, Social Apple, content, Facebook, Google, images
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