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BBC to broadcast live esports for the first time

October 12, 2015

For the first time, BBC Three will be offering live coverage of the League of Legends World Championships live from Wembley. Beginning on Thursday 15 October, action from all four days of the quarter finals will be available online.

News, Video BBC, content, sport, UK, video

Affiliate marketing drives 91% rise in sales for luxury fashion brand

October 9, 2015

Farfetch, the luxury fashion community and online retailer, is working with Rakuten Marketing to reach luxury shoppers around the world through partnerships with high-end content sites and bloggers. So far, the global affiliate programme has driven a 91% rise in annual sales revenue.

Ads Australia, content, ecommerce, Europe, global

UK display ad revenues up 27.5% (despite rise in ad blocking)

October 8, 2015

Advertisers spent a record £3.98bn on digital advertising in the first half of 2015, up 13.4% year-on-year despite a surge in ad blocking software, according to new figures from the IAB.

Ads, Content, Mobile, Social, Video adspend, advertising, content, marketing, media

Facebook offers 3 new second screen tools for broadcasters

October 7, 2015

Facebook has launched a number of second screen tools including voting buttons, custom icons and a photo submission app, to help broadcasters encourage interaction from the new generation of ‘second screen’ viewers.

Mobile, Social apps, content, Facebook, security, Twitter

Reddit takes on Buzzfeed with stand-alone news site (but no comments allowed)

October 7, 2015

Online community Reddit has launched a stand-alone news website called UpVoted, but in an uncharacteristic move it won’t allow comments.

Content, Social content

Top tips: Does ad-blocking mean publishers need to reprise pay-walls?

October 5, 2015

With Apple taking ad blocking mainstream- how can publishers respond? Rob Weisz, CEO at Fonix, looks at why paywalls can offset advertising losses as digital readers become more savvy.

Ads, Content, E-commerce advertising, Apple, apps, content, Entertainment

Twitter ‘could ditch 140 character limit’- report

October 5, 2015

Twitter is considering allowing its posts to stretch beyond 140 characters, according to a news report.

Social advertising, content, Search, Twitter

Amazon bans sale of rival Apple TV and Chromecast devices

October 5, 2015

Amazon is to stop selling video-streaming TV devices from Google and Apple, as they don’t “interact well” with its own media service, drawing up new battle lines in the digital entertainment wars.

E-commerce, Video Amazon, Apple, content, Entertainment, Google

Savvy digital consumers force marketers to rethink marketing mix

October 5, 2015

Is the traditional ‘marketing mix’ dead? ‘Place’ and ‘promotion’ are dropping out of the classic 4ps (place, promotion, price and product) in favour of online reviews and offers, according to new research.

Ads brands, content, demographics, digital marketing, marketing

Ad blocking ‘biggest threat to digital publishers’ in 2015- AOP

October 2, 2015

Ad blockers, ad fraud, and clients becoming content creators are seen as the biggest digital publishing industry challenges, accordingto a new report.

Ads, Content, Regulation advertising, agencies, apps, brands, content
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