EE debuts 4G tablet for children
EE has launched a new 4G tablet called ‘Robin’, designed for children and offers internet access and simple parental controls.
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Guest comment: The blurred lines of digital marketing and tech
Digital marketers are increasingly responsible for IT purchasing decisions- but cloud-based marketing services are cutting IT out of the purchasing cycle. Campbell Williams, Group Strategy and Marketing Director, Six Degrees Group looks at how marketers can work successfully with their IT colleagues to deliver the best campaigns.
How prepared are logistics operations for Black Friday peak?
A lot of work has been done by the logistics industry to ensure that the Black Friday period is managed efficiently this year, and today IMRG is publishing three key considerations in support of achieving this.
Right to reply: The wider impact of the YouTube subscription service
In response to YouTube launching its subscription service Marco Veremis, CEO of digital content specialists Upstream, considers how the subscription model will move beyond the west into emerging/developing markets. Key differences between the markets means that brands will have to significantly adapt their approach in order to succeed.
YouTube takes on Netflix with $9.99 subscription service
YouTube is launching a new subscription service called ‘Red’ to rival the likes of Netflix and Spotify.
Guest comment: The homepage is dead, it’s all about article pages
With more and more visitors arriving at a website “through the side door”, namely via search, social or a referring link, the days of homepage are gone. Say Media’s Lawrence Horne says articles are the new homepage and shares eight lessons to ensure you are striking the right design balance.
Game of Thrones star joins Huffington Post web series
The Huffington Post has commissioned a new web docu-series starring Game of Thrones actor Sophie Turner.
Just 3% of Facebook News Feed is promoted- study
Engagement on media and publisher content on Facebook has nearly doubled in the last year, while promoted (paid) posts only take up 3% of an average user’s newsfeed, according to new research.
“We messed up”: IAB admits mistakes on consumer trust and ad blockers
In a surprising U-turn, the Interactive Advertising Bureau has admitted it has cared too much about revenues and too little about user experience and needs to accept blame for the rising popularity of ad blockers.
Socialbakers takes native analytics to Chinese social network Weibo
Socialbakers is working with China’s largest social network Weibo to launch a paid analytics service for businesses.