Cadbury’s searches for new Milk Tray man
Cadbury’s is running a new ad campaign to find a new Milk Tray man as part of a campaign to mark the 100th anniversary of the iconic chocolate selection box.
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The rise of chat apps: 2bn mobile messaging users by 2018
Over 1.4 billion global consumers will utilise a mobile messaging application this year, and that number will rise to 2 billion by 2018, according to new research.
ITV syncs TV ads with second-screeners simultaneously
ITV Commercial has struck a new partnership with programmatic ad platform, RadiumOne, that will see the broadcaster synchronise its broadcast TV commercials with ads served to potential viewers online that check their mobiles during commercial breaks.
J2O Instagram ad banned for breaking social media celebrity ad rules
Britvic has been forced to drop its latest campaign in partnership with former Made in Chelsea star Millie Mackintosh after the soft drinks company failed to identify them as adverts.
Case study: Android ‘Friends Furever’ becomes most shared viral ever
In February 2015, Google’s Android ramped up the cuteness overload for its follow up ad to ‘Be Together, Not The Same’. But by pairing unlikely animals, the mobile operating system drove home a powerful message that helped it become the most shared ad ever.
The worst data disasters of 2015
From someone who ran over their device with a lawnmower to someone who previously lost data, only to never back up their system and lose it all over again, this new compilation from Kroll Ontrack charts the worst data disaster of 2015.
Video viral of the week: Vanilla Ice sells Ice Cream to Finland
Rapper Vanilla Ice has been hired to celebrate the joys of vanilla ice cream as part of a video-led campaign to raise awareness of online casino brand Casumo in Finland.
7 in 10 Brits ‘do not see email as threat to computer security’
The majority of Brits (70%) do not know simply opening an email could expose a computer to cyber-attack, according to a new survey.
Video viewability still issue for UK advertisers
Media quality in video advertising remains a challenge for online advertisers in the UK, according to a new report.
Top tips: Digital transformation- Looking inside as well as out
Businesses invest huge sums of money refining their customer experiences. However, what if this was turned around? What if more of that investment was focused internally – applying the same user centred design and technology to improve business performance? Andy Franks, Business Director at Box UK, discusses the benefits that this approach might bring and … [Read more…]