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The vast majority of marketers (86%) count Google as their number one partner in their online retail strategy, flowed by Facebook and Twitter, according to new research looking into 2016 trends.
With “Star Wars: The Force Awakens” hitting cinemas worldwide next week, new data looks into how Facebook reacted to the final trailer in October, and how marketers can use social media data to plan future campaigns.
With 1.55 billion monthly active users, Facebook is the largest source of public opinion data on Earth. Marc Maley, CEO, Fuel Intelligence, looks at how using anonymised and aggregated Facebook topic data, film studios could use this human-generated data to tailor marketing efforts to maximise engagement ahead of movie releases.
Dr Jarred McGinnis, UK managing consultant at Ontotext, discusses why Accelerated Mobile Pages is a good development, but not nearly enough if publishers wish to maximise their potential.
Google be warned; Facebook is after your customers. In 2015, the social network was used by half the world’s online population, with a burgeoning ad ecosystem and ever-more engaging media tools to keep users glued to their newsfeeds. As part of our review of the year, we look back at the key trends that shaped … [Read more…]
This year’s Black Friday was a real eye-opener to the fact that so many consumers are now abandoning the high-street and moving online during the big ticket sales events, to grab themselves a bargain without getting caught up in the crush that saw shoppers fighting over TVs in the aisles of supermarkets last year. With … [Read more…]
Nine months on from Google’s ‘mobilegeddon’, marketers are adjusting to a world where more searches are conducted on smartphones than PCs. As part of our review of the year, we look back at the key trends that shaped mobile marketing in 2015, including Facebook opening up posts to search, Google and Twitter’s reunion and the … [Read more…]
Almost one quarter of consumers have bought a product online that turned out to be counterfeit, including fashion or footwear, electronics and digital content, according to new research.
As iconic ‘lads mags’ FHM and Zoo close their doors for the last time, an online rival is going form strength to strength. Social news site The Lads Bible has topped Apple’s App Store just 24 hours after its launch.
Samsung’s Gear VR headset has gone on sale in its online store, launching with a virtual reality web browser.