This is test content description really just to see what happens
UK viewers are only half as likely as viewers globally to “cord cut” in favour of online services, suggesting the threat posed to the likes of Sky and Virgin from online subscription services such as Netflix and Amazon is rather overplayed, according to new data.
A US fashion firm has settled a case in which it was accused of failing to flag paid Instagram endorsements as being adverts.
Online readers are seven times more likely to identify articles as paid-for content when labelled “advertising” or “sponsored content” than when badged “brand voice” or “presented by” according to new research.
Twitch has launched a new channel featuring 24/7 cooking content on Twitch Creative.
Instagram will no longer show posts in chronological order and instead serve up tailored pictures and videos, in a similar way to its parent company Facebook.
Google has outlined three key rules for any blogger who trades coverage on their site for a free product.
In a major move, sugary and fatty food adverts shown around children’s content online could soon be banned in the UK.
Cybercrime is not seen as an equal threat as traditional crimes, such as burglary, according to a new survey.
Media regulator Ofcom, the media regulator, has suffered the biggest breach in its history involving the misuse of data that was downloaded by an employee before leaving the company.
Virtual reality has been dubbed a fad, a gimmick and a flimsy marketing ploy. However, as 2016 is proving to be a big year for this emerging new technology, it’s quickly proving that it’s got a strong future. Sophie Chadwick, Senior account manager at Peppermint Soda, looks at the PR applications of virtual reality.