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Marketing to gamers: social responsibility is key

January 30, 2020
Marketing to gamers: social responsibility is key
Marketing to gamers: social responsibility is key

Over a third (37%) of global consumers consider themselves ‘gamers’, and that they are more invested in environmental issues than the average consumers – that’s roughly 2.8 billion people demanding environmental and social responsibility from brands, according to new research.

Ads, Mobile brands, content, demographics, Facebook, games

Chouieri picks JW Player for outstream video ad-serving

January 29, 2020
Chouieri picks JW Player for outstream video ad-serving
Chouieri picks JW Player for outstream video ad-serving

DMS, the official digital arm of Choueiri Group, has chosen JW Player’s outstream video player across its site and sell the advertising directly themselves.

Ads, Content, Video advertising, agencies, content, global, media

Event report: Connecting the organisation to deliver connected experiences

January 29, 2020
Event report: Connecting the organisation to deliver connected experiences
Event report: Connecting the organisation to deliver connected experiences

This week saw #Digitas CX2020 take place in London, looking at the challenges in customer experience in 2020. Matt Holt, Digitas UK Chief Strategy Officer, welcomed a bumper audience to the event at London’s Soho Hotel, kicking- off proceedings by outlining “The Experience Problem”.

Ads brands, content, Facebook, government, marketing

Digital ad trends for 2020: Mobile, data privacy, and contextual advertising tops agenda

January 28, 2020
Digital ad trends for 2020: Mobile, data privacy, and contextual advertising tops agenda
Digital ad trends for 2020: Mobile, data privacy, and contextual advertising tops agenda

Digital ad verification firm Integral Ad Science (IAS) has released the findings of its Industry Pulse Report for 2020 looking at digital ad trends for 2020.

Ads advertising, content, Europe, France, Germany

Mumsnet increases personalisation for 10 million monthly users with Kameleoon

January 27, 2020

Parents web forum Mumsnet is improving the experience for its community with innovative personalisation technology from Kameleoon.

Ad tech content, Europe, France, marketing, media

Global IT trends for 2020: Self teaching and AI boosting staff skills

January 24, 2020
Global IT trends for 2020: Self teaching and AI boosting staff skills
Global IT trends for 2020: Self teaching and AI boosting staff skills

French start-up CodinGame officially published its annual report on the profession of developer after questioning over 20, 000 coding staff in 120 countries. For the third year running, the company profiled their developer community asking interviewees about their daily workload, their habits and other aspects of their profession. Discover the results of this large-scale study that analyses the profession of developer.

Ads content, France, Germany, global, India

Who’s watching The Witcher? Netflix sparks controversy with new ‘2 min’ viewing metrics

January 23, 2020
Who’s watching The Witcher? Netflix sparks controversy with new ‘2 min’ viewing metrics
Who’s watching The Witcher? Netflix sparks controversy with new ‘2 min’ viewing metrics

Netflix beat growth targets internationally during the final quarter of 2019 but missed targets in the US, where rivals like Disney Plus grew in popularity.

Ads, Content advertising, Amazon, Apple, brands, content

Meghan Markle, Love Island, and Extinction Rebellion: The most talked about news topics in 2019

January 23, 2020
Meghan Markle, Love Island, and Extinction Rebellion: The most talked about news topics in 2019
Meghan Markle, Love Island, and Extinction Rebellion: The most talked about news topics in 2019

As we enter 2020 and the start of a new decade, Taboola has taken a moment to reflect on the most read-about topics of 2019. Across the world, people clicked on and consumed a number of different entertainment, general news, and sports stories – but, in the UK, there were a few key standout topics that garnered a great deal of attention

Content content, Entertainment, sport, UK

Instagram ditches IGTV video button due to ‘lack of use’

January 23, 2020
Instagram ditches IGTV video button due to 'lack of use'
Instagram ditches IGTV video button due to 'lack of use'

Instagram has removed a button that was at the top of people’s feeds and directed people to IGTV, its long-form video hub, saying very few users have been clicking on it.

Mobile, Social content, media, video, YouTube

Dennis Publishing launches ad platform Nowse for brands

January 23, 2020
Dennis Publishing launches ad platform Nowse for brands
Dennis Publishing launches ad platform Nowse for brands

Dennis Publishing is launching Nowse, a targeted marketing service letting brands connect with the firm’s online audiences, including The Week, IT PRO, Auto Express and Money Week.

Ads brands, content, financial services, marketing, technology
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