MTV and Trojan launch 10-second sex education Snapchat series
MTV is launching a new sex education series on Snapchat, with Trojan condoms lined up as sponsor.
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UK gives greenlight for BBC and ITV ‘Netflix rival’
The BBC and ITV are teaming up to launch a Netflix-style paid streaming service, after a UK government review.
Facebook ‘Reactions’ boost engagement
A couple of months on from Facebook’s launch of “Reactions”, Facebook has seen its new set of emojis boost engagement with the service, according to new research.
Native ad clicks soar on mobile
The average click-through rate for premium native ads on mobile is now 137% higher than on desktop, according to new research.
Periscope takes to the skies with drone tie up
Periscope is now supporting drone camera streams, as the live video app continues to expand the platform.
Guest comment: Native advertising is dead, long live native content
The sooner people stop using the term ‘native advertising’, the sooner the content marketing technique can start to rebuild its reputation as a value added service to consumers, rather than glorified advertorial. Only then will native deliver an innovative and creative consumer engagement tool with staying power, that could transform brands’ relationships with their target … [Read more…]
Brands failing to bring consistency across devices: consumer survey
Just 40% of consumers think that brands are doing a good job at providing consistent experiences across devices, according to new research.
Amazon takes on YouTube with “Video Direct”
Amazon is launching a new video service called “Amazon Video Direct”, letting people earn royalties on uploaded content.
Mobile sport trends: Euro 2016 to be a “second-screen-fest”
With exactly one month to go until England and Wales’ opening matches at Euro 2016, new research reveals the huge degree to which people will be second-screening during matches to enhance their experience of the tournament.
Spotify in major shift to video with 12 new pop culture series
Spotify is taking on Apple’s iTunes with a major new push into video, with 12 new series dedicated to pop culture.