Mobiles ‘most emotionally engaging screen’
Mobiles provide the most emotionally engaging screen, and are the most effective at delivering ‘seamless moments’ for consumers, according to new research.
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Unilever interview: “Ad blocking shows industry needs to rethink mobile creativity”
Unilever’s chief marketing officer Keith Weed has said that ad blocking has come about because people find digital advertising irritating, and so advertisers and agencies need to rethink how they communicate with consumers on mobile devices.
Top tips: All you need to know about ad viewability
There has been a great deal written about it but many still aren’t quite sure what it is, how it sits within the ad industry, how its measured and charged. Evgenji Tovba at YOC on Viewability outlines how it all works below and the guidelines laid down by the MRC and IAB.
Facebook revamps Trending Topics after political bias row
Facebook is changing the way it runs its Trending Topics feed, following accuastions that the social network is deliberatley excluding right wing politcal subjects from its charts.
China’s government ‘faking 488m social media posts’ – Study
Chinese government employees are inserting millions of deceptive messages into the streams of real social networks, to divert citizens’ attention from adverse or embarrassing news, according to new research.
What to do about consumers blocking your ads
Ad-blocking was a primary focus during this year’s Ad Week agenda, but why do consumers block ads? Marie-Louise Dalton, Marketing Director EMEA, Connexity looks at what brands and marketers can do to create advertisements with meaning and relevance for their consumers.
iPhones get YouTube VR support for first time
The YouTube app on iPhones now supports Cardboard, Google’s own viewer headset that lets users experience virtual reality.
Ad blocking could cost $12bn in US ad revenue by 2020
The increasing use of as blocking could cost as much as $12bn in digital advertising revenue in the US, according to a new report.
BBC faces backlash ahead of online recipe cull
The BBC and UK government are facing and online backlash after it was revealed the broadcaster is to delete 11,000 online recipes.
Twitter to exclude photos and links from 140-character limit – report
Photos and links will no longer count towards Twitter’s 140 character limit, as the social network looks to give its users more room to tweet, according to a new report.