Brands using virtual reality: Top 10 YouTube 360 ads
In honour of Cannes, Google has crunched the numbers to share the most popular 360 degrees ads on YouTube globally so far this year.
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Tumblr takes on Facebook and Periscope with live video
Tumblr has partnered with YouTube to launch a live video streaming service, as the Yahoo-owned firm looks to capitalise in the growing popularity of live streaming video, such as Twitter’s Periscope and Facebook Live Video.
Web testing tips: ‘Online First’ model for new initiatives drives down cost and risk
Anoma van Eeden, Head of Marketing EMEA, Optimizely explains how online testing is being used by innovative companies to understand the cost, risk and timing of new initiatives – from cross channel marketing campaigns to product launches.
LinkedIn or Out? Social network runs referendum content series
LinkedIn joined the referendum debate this week by launching #OffTheFence, its first ever fully-integrated marketing and PR campaign in the UK to promote long-form publishing on the platform.
Viral of the week: Adobe challenges artists to re-create lost masterpieces with Adobe Stock
Adobe has launched a multi-channel campaign in the UK and US, challenging four digital artists from its Behance artist community to intricately re-create lost, stolen or destroyed art using just Adobe Stock photography. See why it’s our video viral of the week below…
EU website reviews: Remain winning on desktop, but Leave winning on mobile
With the EU referendum just one day away, new research looks at how well both the offoical websites of the Leave and Remain websites are performing.
Twitter extends videos to 140 seconds with new Engage app
Twitter has launched a new app Engage, with longer videos designed to help popular creators interact with their fans and grow and retain an audience.
Cannes Lions 2016: Yahoo reveals storytelling mobile ad format ‘Tiles’
Yahoo has launched ‘Tiles’ a new mobile ad format that lets brands to tell visual stories on mobile devices.
A day in the life of a digital consumer [infographic]
Just what does the average US digital consumer get up to during their daily lives? New research from YuMe showcases the breadth of touchpoints consumers engage with across apps and video, on computers, smartphones, tablets, connected TV, gaming consoles and other media streaming devices.
Top tips: How to make the most of your programmatic budgets
Dora Michail, Senior Director, Audience Solutions, Yahoo EMEA offers expert tips on how marketers can get even more value from programmatic.