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Mobile is the future but where does ‘responsive copy’ fit in? Writing for a tiny screen means getting to the point in an instant and converting people with succinct copy. Gareth Bull from Bulldog Digital Media, offers some essential considerations for copywriting for mobile websites.
Some of the world’s biggest brands, including Google, Facebook, Procter & Gamble, Unilever, the World Federation of Advertisers, Group M and the Interactive Advertising Bureau, have joined forces to tackle the reasons behind ad blocking.
Marketo has launched its Account-Based Marketing (ABM) platform that aims to unite sales and marketing teams to target key accounts in a coordinated way.
Having great email content is not enough- marketers need to ensure it reaches the right inboxes at the right time. Tom Corbett, Experian offers a guide to getting the most out of email deliverability.
The BBC’s charter has been updated, with plans for a Netflix-style global subscription service and analogue radio switch off in the pipeline.
Digital advertising channels remain critical for driving traffic to brand websites in Europe, generating the majority (68 percent) of website visits, a study by Adobe Digital Insights reveals.
With Adblock Plus now selling ads itself, what is driving the rise in ad filtering? Craig Hendry, Product Management Lead at Switch Concepts, asks if ad tech is as much to blame as irrelevance when it comes to turning off consumers.
The majority of consumers feel that they are being spammed by brands online, with 75% adding that they would boycott their product or services as a result.
China is a hugely lucrative marker, but many western businesses fail to account for the major differences when launching their website in the country. This article from Dave Anderson, VP Marketing EMEA & APAC at Dynatrace, looks at five key mistakes retailers make creating a website for China.
For the first time ever, smartphones are delivering the majority of mobile transactions in every major global market, according to new research.