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Case study: World Zombie Day goes viral with Snapchat geo-filters

October 31, 2016

World Zombie Day London used Snapchat to amplify its message and increase charity donations. This case study looks at how the zombie walk made smart use of geo-filters at key locations in the city to boost donations to homeless charity St Mungo’s.

Mobile, Social content, Facebook, images, Twitter, UK

Global TV habits of young adults: Time shifting and reality TV dominate

October 31, 2016

The way young people consume media is chaning rapidly across the world, with a focus on time-shifting and reality TV content, according to new research from Eurodata TV.

Ads, Mobile content, Entertainment, Germany, global, media

9 in 10 brits to shop online this Christmas- report

October 31, 2016

A new survey has revealed that a massive 89.68% of shoppers say they will do their Christmas shopping online this year, with 73.04% preferring Internet ordering to battling the high street queues.

E-commerce brands, Christmas, content, ecommerce, Google

Europe’s top internet stars honoured at 6th annual Lovies Awards

October 28, 2016

Vice, Soundcloud and Annie Lennox were among the winners at the Lovies Awards ceremony last night, which celebrates Europe’s digital stars of 2016.

Ads, Content, Mobile, Social BBC, content, Europe, Facebook, Germany

SpotX debuts “content syndication suite” for publishers

October 25, 2016

Video inventory management platform SpotX and video discovery and distribution platform Vemba have partnered on a product suite that manages the syndication and monetisation of premium video content.

Ads, Content content, global, local, media, video

Jessops drives photobook sales with digital campaign

October 25, 2016

Jessops is driving sales of its photobook service with an online campaign targeting people wanting to capture memories of significant life events.

Ads content, digital marketing, marketing, retail, technology

Vistaprint takes on WordPress with ‘website builder’ for small businesses

October 25, 2016

Vistaprint Digital has launched a website builder that allows small businesses to create an online presence that rivals big-budget competitors.

Ads content, digital marketing, marketing, UK

Shutterstock takes on Photoshop with online image editor

October 24, 2016

Shutterstock Editor features include professionally designed templates and the ability to upload personalized visual content such as a logo or business image, save designs for editing later, and publish finished designs to social networks are now available from within the application.

News content, media

Guest comment: The positive side of negative reviews

October 21, 2016

Prelini Udayan-Chiechi, VP Marketing EMEA at Bazaarvoice looks at how negative reviews could actually help build consumer trust.

E-commerce, Social brands, content, marketing, technology

Digital marketers ‘becoming more influential in the boardroom’

October 21, 2016

Digital marketers will play a greater role in business, getting a more prominent say in decisions made at the top level of firms, according to new research.

Ads, News advertising, agencies, content, digital marketing, marketing
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