Oracle “simplifies B2B digital marketing” with revamped lead generation tools
Tech giant Oracle has updated its Oracle Marketing Cloud suite with new features geared towards “simplifying digital marketing”.
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People trust social media photos 7 times more than traditional ads- report
Only 6% of people trust traditional advertising, while over three-quarters prefer looking at user-generated images (UGC), highlighting the growing importance of branded social feeds, according to new research.
Top 25 virals of 2016: Chewbacca, shoplifters and Periscope puddles
From Periscope puddles to Buster the Dog, 2016 was another big year for video viral marketing case studies. Virtual reality, live video and uplifting tales of unity were key themes this year. To round off the year, Netimperative has assembled our 25 favourite virals from around the world for your viewing pleasure…
Right to reply: Black Friday shoppers get more joy on desktops, as retailers miss out on full £6.77bn potential of mobile
The biggest UK retailers sites are still lagging behind on mobile- and that’s bad news for Black Friday when more than half of sales are set to be made on smartphones. Dave Anderson, web performance expert at Dynatrace, looks at the stats…
Amazon’s ‘The Grand Tour’ car show smashes streaming record on debut
The first episode Amazon’s ‘The Grand Tour’ featuring ex-BBC Top Gear presenters, has become the biggest show premiere on the firm’s streaming service.
Best Practices in Social Video: How to Use Twitter for Business
The second in a two-part series, Sophie Rayers, EMEA Marketing Director at online video provider Brightcove, looks at the best practices for implementing successful video as part of your social media marketing strategy – in particular, how to make Twitter video work for your business.
European online ad spend up 13% as mobile drives growth
Online advertising spend grew 13.4% to €18.6bn for the first half of 2016, with mobile display and mobile search the key drivers, according to new research. The AdEx Benchmark H1 2016 study, from IAB Europe, in collaboration with IHS Markit, indicates that the €18.6bn spent on online advertising is up from from €16.4bn in H1 … [Read more…]
Top tips: Stop shouting, start solving- Turn your content into a resource
In troubling economic times, instead of making themselves look good, businesses have to make themselves look useful. Jon Mowat, Managing Director at Hurricane Media, offers tips on getting the most out of content marketing as we look forward to 2017.
6 new shopping behaviours: Mobile blurs line between online and high street
Mobile is changing the way consumers shop on the high street, with a report identifying six new different shopping behaviours, to help retailers understand what motivates them.
Bupa launches ‘if a band was your body’ video to boost young people’s health
Bringing the human body to life as a rock band, international healthcare group Bupa has launched a video led campaign to encourage young people aged 25 to 35 to stay healthy and perform at their best with key lifestyle tips through its Health Assessment service.