Dove mocks Trump with ‘alternative facts’ ad
Dove has become the latest brand to spoof President Trump with an ad campaign based entirely on ‘alternative facts’, with a print ad that has gone viral on social media.
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ATTRAQT buys Fredhopper to boost “visual merchandising” ecommerce tech
ATTRAQT Group plc has conditionally agreed to acquire European onsite search, navigation and merchandising software provider Fredhopper, for £25m.
Center Parcs runs first live Twitter story
Holiday firm Centre Parcs has embarked on its first live Twitter Story campaign, in partnership with agency Jaywing as part of an expansion of its social media strategy.
Lego debuts social network for kids
Lego has launched a new social network specifically made for Lego builders aged 5 to 13 years old.
First companies certified against reducing online ad fraud
JICWEBS – the independent body that defines best practice and standards for online ad trading in the UK – has announced the next stage in the move to tackle online ad fraud.
Marketing luxury goods to China: High street lags behind online experience
The Chinese ecommerce experience is very different to Western standards, with China achieving exceptionally high performance on the digital side, according to a new report.
Google: How we fought bad ads, sites and scammers in 2016
Google has released its annual Bad Ads Report sharing new data on how it fought bad advertising practice over the past year. Scott Spencer, Director of Product Management, Sustainable Ads, Google, discusses how the web took on inappropriate and harmful content online.
Top 5 most engaging movies on Facebook in 2016
With 2017 underway, now is the perfect time to look back at the great films that made their mark on cinema history in 2016. We know which movies performed well on-screen, but what about on social media?
Snapchat debuts TV-style ratings with Nielsen deal
Snapchat has struck a partnership with Nielsen’s mobile Digital Ad Ratings (mDAR) unit, giving brands the ability to buy guaranteed Snapchat audiences by age group and gender.
Top data marketing tips: Putting customers at the heart of campaigns
Data Management services look to combine interaction, descriptive and behavioural data to help brands understand who their customers are, but are marketers really using these insights to their advantage? Wojciech Bednarz, Head of the Data Science & Audience Insight Department at Greenlight Digital looks at the role data insights for marketers as we enter 2017.