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Why the royalty-free music space is the perfect niche for AI

February 25, 2020
Why the royalty-free music space is the perfect niche for AI
Why the royalty-free music space is the perfect niche for AI

Shutterstock is just the latest brand to jump into the royalty-free music world for brands and content creators – hot on the heels of YouTube and Apple Music. Taishi Fukuyama, Co-founder COO at Evoke Music, looks at the growing trend of big brands offering ‘free music for businesses’, and how machine-learning platforms are inventing a whole new category of music within a growing industry.

Ads, Content Apple, brands, content, media, music

Travel site usability trends: Which brand comes on top?

February 25, 2020
Travel site usability trends: Which brand comes on top?
Travel site usability trends: Which brand comes on top?

User experience agency Sigma has released its latest research into usability and accessibility across ten of the UK’s favourite travel websites.

Ads content, Travel

SharpEnd gets funding boost for IoT connected packaging

February 25, 2020

SharpEnd, a London-based Agency specialising in IoT, has signed a strategic partnership with Guala Closures Group, a world-leading manufacturer of closures for spirits and wine, and pioneer in connected caps.

Ads content, digital marketing, FMCG, global, marketing

Twitter plans to fight misinformation with new label

February 24, 2020

Twitter is considering new labels for identified misinformation, with large tags on ‘harmfully misleading’ reports, and links to reference material to cross-check.

Ads, Regulation, Social media brands, content, Facebook, media, Regulation

Most spam emails ‘come from China, the US, and Germany’

February 24, 2020
Most spam emails ‘come from China, the US, and Germany’
Most spam emails ‘come from China, the US, and Germany’

Even though we get less spam, such emails are still a major threat to internet users. Spam often contains not only commercial information but also links that lead to phishing or malware sites. And spamming techniques keep constantly evolving.

Ads China, content, email, Germany, government

‘Hyper personalisation’: Datasine launches AI-powered customer engagement tool for brands

February 21, 2020
'Hyper personalisation': Datasine launches AI-powered customer engagement tool for brands
'Hyper personalisation': Datasine launches AI-powered customer engagement tool for brands

Marketing technology firm Datasine has launched a new product designed to improve consumer engagement through hyper personalisation.

Ads agencies, brands, content, CRM, digital marketing

Five email marketing trends leading in 2020

February 21, 2020

Email marketing remains one of the most effective techniques for digital marketers across all types of businesses. Komal Helyer, VP Marketing, Pure360 offers a guide to getting the most of the latest technologies and techniques for successful email campaigns.

Ads Apple, apps, brands, content, email

Consumer electronics: Amazon beats Currys and Argos for top spot on Google searches

February 21, 2020

Amazon.co.uk is the most visible¹ website overall in Google’s UK page one results when people search for consumer electronics topics such as computers, laptops, video and mobile phones according to a new study by Searchmetrics.

E-commerce, Search Amazon, Android, content, ecommerce, Google

TikTok ramps up parental controls as popularity soars with teens

February 19, 2020
Donald Trump approves proposed deal to save TikTok in the US
Donald Trump approves proposed deal to save TikTok in the US

TikTok is introducing new safety features letting parents link their account to their child’s and control the content they see.

Social apps, content, Europe, Facebook, global

Fashion and beauty retail trends: Reviews, discounts and photos most likely to drive online purchases

February 19, 2020
Fashion and beauty retail trends: Reviews, discounts and photos most likely to drive online purchases
Fashion and beauty retail trends: Reviews, discounts and photos most likely to drive online purchases

Customers of leading direct-to-consumer brands in sectors such as fashion and beauty say reviews (76%), discounts (70%) and photos (61%) are among the top factors that make it easier for them to make purchase decisions according to new research.

Ads, E-commerce, Video, Viral advertising, apps, brands, content, ecommerce
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