Demand for digital marketers “starts to outstrip supply”
Demand for digital marketers and content curators is now exceeding supply, according to new research.
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Europe marketing trends: Demand for audience data increased 34%
Programmatic advertising is on the rise and, with that, a growing need to boost audience planning and targeting strategies, according to new research.
TVPlayer focuses on games consoles, initially with Xbox launch
UK-based streaming service TVPlayer is now available to download on Xbox One and Xbox One S games consoles.
Majority of brands struggle to deliver personalised digital experiences
Despite the hype around ‘personalisation’ as a marketing trend, most respondents (89 percent) report they can’t deliver personalised digital experiences, according to new research.
Top tips: The implications of visual search 2.0 for businesses
Following recent updates to Pinterest’s chrome extension and Google’s new visual search API, Kay Brown, PR and Social Manager on behalf of Blueclaw, looks at how firms can make the most of search based on images rather than text.
Rio Ferdinand joins YouTube ‘super-team’ Rebel FC
YouTube star Calfreezy has launched a new all-star football team called Rebel FC, with former England defender Rio Ferdinand on board as manager.
YouTube axes ads on channels with fewer than 10,000 views
YouTube has stopped placing ads on channels with fewer than 10,000 views in a move aimed at preventing people from making money off offensive or pirated videos.
Google picks comScore as brand safety measurement provider for YouTube
Online measurement firm comScore has announced a new initiative to work with Google to provide independent brand safety reporting of advertising campaigns on YouTube.
Twitter cracks down on anonymous “eggs” with new avatar
Twitter has dropped the egg that functions as its default profile picture over fears that it has become associated with online abuse.
Amazon ‘Cash’ lets users shop online without a bankcard
Amazon has launched a new scheme aimed at attracting new customers without a credit or debit card, by getting high street retailers to “top up” their online account.