Targeted ads: 3 in 5 consumers think marketers fail to target them effectively
Despite the growing availability of online and offline customer data, 3 in 5 consumers (58%) think that brands and marketers are failing to target them effectively.
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Online video trends: Adverts have biggest influence on what consumers watch
Adverts have the biggest influence on what we watch, with more than half of Brits (56%) saying it has the most influence on their viewing decisions, according to new research.
Personalised mobile ads: Unmasking the roles of SSPs in the ad tech value chain
Mobile ads are becoming increasingly personalised, but are publishers and advertisers in sync with their data? of mobile ads and what’s lacking in the ecosystem. Omer Efrat, Inneractive’s Director of Product Management, takes a look at why ad exchanges (SSPs) should work directly with agencies to offer audience packages.
IAB creates standard for “Dynamic Content” ads
The Interactive Advertising Bureau’s Tech Lab has launched its Dynamic Content Ad Standard, as more marketers adopt personalised ads built in real time.
China’s Weibo overtakes Twitter for user numbers
China’s Weibo now has up to 340 million active users each month, according to the firm’s latest earnings report, which pushes it past Twitter for the first time ever.
Guest comment: Ready to find yourself floating in another ‘Filter Bubble’?
With the General Election just around the corner, the chances are we’re all going to find ourselves floating in another digitally-engineered filter bubble. Luke Townsend, Marketing Director, Found looks at why we should have a rethink about the content we are going to be served in the next few weeks.
Top tips: Personalisation – the bedrock of any omnichannel retail strategy
A personalised shopping experience, whether online or offline, is a surefire way to gain favour with shoppers. In bricks-and-mortar stores, shoppers enjoy the 1:1 attention and knowledge a sales assistant can provide, but how can this be replicated online? Meyar Sheik, CEO and Co-Founder of Certona, advises retailers on becoming experts in omnichannel personalisation, in … [Read more…]
Google revamps AdSense: More transparent rules for publishers
Google has announced two updates to its AdSense network for publishers that aims to increase transparency and ensures minimum disruption.
Bose boosts Formula One sponsorship with Yahoo partnership
Electronics giant Bose used a branded takeover of the Yahoo Formula One hub to amplify its sponsorship of the Mercedes-AMG Formula One team, getting 154 million impressions in the process, according to a report.
Facebook boosts 360 videos with Blend Media partnership
Facebook has stuck a deal with Blend Media, to produce a “creator community” of experts for its 360 videos.