UK election: Which party has the best website?
When it comes to website design, The Green Party is firmly in the lead, whilst the Lib Dems are lingering in last place, according to new research.
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Ad blocking “a growing challenge for marketers in Germany”
Ad blocking is a growing challenge for marketers in Germany – by the end of next year almost a quarter of the population will be using ad blocking software, according to eMarketer’s first-ever estimates of ad blocking in Germany.
L’Occitane mobile location campaign lights up high street
L’Occitane and ThreePipe utilised xAd’s Blueprints technology to draw polygons around specified stores identified as popular stores across UK high streets.
Top web design tips: Listening to the employee voice
Keren Lerner, Founder and Managing Director of London web-design agency, Top left Design explains why it is so important for business owners to listen to their employees, particularly in regard to how they believe the company should be presented to the world.
Viant wins ABC online brand safety certification
Ad tech firm Viant UK has been verified to the JICWEBS Digital Trading Standards Group (DTSG) Good Practice Principles by independent industry auditor ABC.
UK Election: Which party has the best direct marketing campaigns?
If the election was based on direct marketing alone, the Scottish National Party would walk away with a victory, whilst, Labour would steal the leadership away from the Conservatives, accoridng to new research.
Google lets publishers charge ad-block users
Google is to start filtering out “annoying ads” from next year on its Chrome browser, and is giving publishers a new way to pay for advertising in the process- by charging customers using ad blockers.
Most Brits have unsubscribed from retailer comms in the past year
The vast majority (90%) of UK consumers have unsubscribed from communications from retailers in the past 12 months, with nearly half (46%) saying this is because they received too many messages from brands, according to new research.
Psychology of sharing: Brits favour visual content
Emotional validation is a key catalyst for frequent posting and sharing social media, with millennials leading the way for posting personal content, according to new research.
Social football fans: Champions League beats FA Cup for engagement
The Champions League beats the FA Cup when it comes to engaging fans on social, according to new research.