Top analytics tips: Why 100% viewability is not enough
Vincent Potier, COO at Captify, looks at how brands need to go beyond just the simple metric of viewability.
content
This is test content description really just to see what happens
Why mobile conversion rates are terrible: 7 user frustrations
Mobile is now the dominant device for online shopping, but conversion rates are roughly half what you typically see from desktop users. Steve Borges, co founder of Biglight looks at seven key barriers that prevent mobile browsers becoming buyers.
Dune London boosts revenue with customer-created content on product pages
Dune London is introducing user generated content (UGC) on its product detail pages to inspire customers during the shopping journey, and has reported an 82% increase in sales where UGC played a part in the transaction over a two week period since the feature went live. The shoe retailer has partnered with marketing technology company … [Read more…]
Over 90% of celebrity social media endorsements “violate FTC regulations” [INFOGRAPHIC]
As influencers and celebrities post, filter, and hashtag their way to fame and fortune, brands are working with them to reach and communicate with consumers. Influencer marketing on Instagram alone is now a massive $1 billion industry.
US gamers switching on to virtual reality
Gamers in the US are more likely to buy a VR device than mainstream counterparts, according to new research.
iPhone 10th anniversary: How a phone changed photography
Ahead of the iPhone’s 10 year anniversary, Shutterstock has outlined how the iPhone has revolutionised design and photography in 10 trends shaped by the iPhone.
Video trends: Teens switching from live TV to ‘on demand’
Children and teenagers are increasingly watching TV through a smartphone and using on demand services, as viewing habits among young people continue to shift towards mobile and on demand streaming, a study has shown.
Samsung in VR partnership with BuzzFeed and NowThis
Samsung has struck partnerships with BuzzFeed and NowThis to give consumers access to immersive content, which is made possible by Samsung’s Gear 360.
Auto Trader partners Reevoo for user-generated content drive
Automotive marketplace Auto Trader has struck a strategic partnership with user-generated content platform Reevoo.
Google AI means finance brands need smarter SEO strategies
Google’s use of machine learning has improved search results, but it also means that banks, insurance and other financial services brands must get even smarter about industry SEO rules, according to a new report.