Google homepage gets personalised revamp
Google’s homepage is undergoing the biggest overhaul in its 20 year history, as the web giant aims to offer users a more personalised experience.
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Africa social media trends: Facebook dominates while YouTube and Twitter struggle
Facebook is the most popular social network in Ghana, Kenya, Morocco and Nigeria, with WhatsApp growing fast, according to new research.
Hiscox revamps UK website with more personal experience
Specialist insurer Hiscox has launched a new UK website – designed and built by Amaze, the leading digital marketing, technology and commerce agency, in partnership with Drupal specialists CTI Digital.
BBC Advertising and Wall Street Journal ramp up programmatic ads with Smartology
BBC.com and The Wall Street Journal are among the first first premium publishers to use Smartology’s new programmatic ad platform that uses ‘semantic matching’.
Keith Weed outlines “three Vs” of marketing for brand safety online
Keith Weed, Unilever’s Chief marketing officer, has outlined ways for brands to avoid appearing next to inappropriate content online.
Unilever and WPP invest $15m in digital ad creative platform
Creative management platform for digital advertising Celtra received a $15 million investment round led by Unilever Ventures and WPP.
Do video ads really have to be short? [INFOGRAPGHIC]
Video ads can last longer than 90 seconds, provided they are engaging, according to a new report that aims to dispel some popular video ad myths.
Top tips: What’s next for native advertising in mobile?
Native advertising is playing a bigger role in mobile marketing. Oliver Gold, UK Managing Director, YOC, looks at how AR will evolve and play a bigger role in native, especially video, as well as Location based data and digital to physical conversion tracking.
Netflix beats expectations as overseas subscribers soar
Netflix now has more subscribers outside the US than in its home market, helping the online video service outstrip expectations for audience growth for the second quarter of 2017.
Snapchat lets brands create ad “in less than two minutes” from a browser
Snapchat has launched “Snap Publisher”, helping advertisers create their own ads for the service from within a normal browser.