UK marketers “falling behind consumer demand for innovation”
UK marketers must rethink their engagement strategy to move beyond the transactional experiences consumers currently anticipate, according to new research.
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LinkedIn lets users share own videos
LinkedIn has launched a new video feature, letting its 23 million UK members to record, upload and share their own video content on the platform.
YouTube brings breaking news to homepage
YouTube is reportedly rolling out a “Breaking News” section in people’s feeds across all mobile and web platforms, as Google continues to tailor custom content playlists to users logged into Google Accounts.
Top data and creativity tips: Art for ads’ sake!
Rather than tracking down victims like a ruthless serial killer, it’s time to dial down the data-fuelled ad tech machine and think more creatively and relevantly, says Collective’s Creative Director Alex Burn.
Adyoulike partners AppNexus for programmatic native advertising
In-feed native ad platform AdYouLike has struck a strategic partnership with AppNexus to help clients personalised native campaigns on AppNexus’ platform.
Top 10 burning issues in digital: comScore warns of TV digital divide and programmatic pricing pressure
Digital monitoring firm comScore has published its Top 10 Burning Issues in Digital report providing a perspective on the most pressing topics, issues and trends that are changing the way media buyers and sellers evaluate digital in the context of the broader media ecosystem.
Cutting Through Clutter: Creating Engaging Social Media Content
With 2.5 quintillion bytes of data created every day, how do companies stand out from the noise? Sylvia Jensen, Senior Director at Oracle Marketing Cloud gives her top tips.
Top tips: The secret to mass precision digital marketing
Digital advertising is booming in terms of growth, but is struggling to personalise ads effectively. This is stagnating performance and undermining the industry, says Cablato’s Adrian Pearmund.
Twitter fail: National Lottery user generated tweets backfire
The National Lottery has issued an apology after a social media stunt on Twitter backfired in embarrassing fashion, resulting in the charity’s official account inadvertently tweeting offensive messages.
Online comedy site NextUp gets funding boost and Virgin Atlantic deal
NextUp, the stand up comedy focussed online video on demand platform, has secured a new funding round along with a distribution deal with airline Virgin Atlantic.