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With video set to dominate web traffic in the coming years, what can retailers gain from using the likes of Twitter’s Periscope and Facebook Live as a selling tool? Bart Mroz, founder and CEO of digital commerce consultancy SUMO Heavy takes a closer look…
From big data to sender reputation, Steven Ledgerwood, Managing Director, UK at Emarsys explores the importance of email deliverability for marketers.
Ministry of Sound recently revamped its website with uSkinned to reflect its evolution from an iconic dance venue to a multimedia hub. This case study looks at how the update boosted conversion rates while freeing up time for staff.
YouTube has just had its biggest revamp in 12 years, with more mobile viewing features along with a now logo and cleaner design.
Brands are under further pressure to meet the demands of European consumers as their email habits continue to evolve, but the medium remains the most popular marketing channel, according to new research.
Hiring app JOB TODAY is partnering with curated crowdsourcing video platform Userfarm to kick off a contest aimed at sourcing video content for its new social media advertising campaign.
We all know content is key. But what happens once you have drafted all the content and now have to make a plan on how to distribute it? Sylvia Jensen, Senior Director for Oracle Marketing Cloud discusses some of the best practices and things to remember when it comes to social media publishing.
BuzzFeed has decided to run banner ads after years of refusing to run the clickable display ads on the publishing site, ahead of its upcoming IPO.
Data from the Direct Marketing Association show a return of 380% invested in email marketing. Why is this still is thing? And what can money marketers do to make the most out of this medium? Ross Sibbald is Executive Head of Striata Marketing Solutions, breaks down the elements of a successful e-marketing strategy.
Marketing technology platform Taboola has struck a partnership with Getty Images to help clients pair images with their content discovery campaigns.