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comScore

Tumblr case study: Coca Cola ‘happiness’ blog gets 20,000 interactions in 6 hours

July 1, 2014

Brands can’t ignore Tumblr as a platform, and Coca-Cola was no exception. Back in 2012, Coca-Cola launched a Tumblr blog to share happy content with teen bloggers- with a single post getting 20,000 likes and reblogs within just six hours.

Uncategorized brands, comScore, content, games, images

UK Travel Consumers Go Mobile

June 23, 2014

Mobile is playing an increasingly important role in how UK consumers research and book travel, according to new research from comScore.

Uncategorized comScore, content, Europe, media, Travel

Travel m-Commerce in Germany on the Rise

June 10, 2014

More and more people in Germany plan and book their holidays through their mobile phones, according to new research from comScore.

Uncategorized comScore, Germany, technology, Travel

Online Video Trends in Germany: PC and Mobile

June 9, 2014

In February 2014, 44.9 million people (equaling 79% of Germany’s online population) watched videos on their laptop or desktop computers. While PC viewership numbers have been stagnating in comparison to 2013 due to high market penetration rates, mobile video consumption continues to rise.

Uncategorized, Video comScore, content, Germany

UK Travel Consumers Go Mobile

June 6, 2014

Mobile is playing an increasingly important role in how UK consumers research and book travel, according to new research from comScore.

Uncategorized comScore, content, Europe, media, Travel

Camera pics drive surge in mobile traffic to Instagram, SnapChat and Vine

May 7, 2014

Mobile first’ social networks Instragram, Vine and SnapChat are enjoying a surge in users in the US, boosted by camera content, according to new data.

Uncategorized comScore, content, smartphones

US smartphone market trends: Android leads software, iPhone leads hardware

May 7, 2014

The U.S. smartphone operating system market has solidified into a two-horse race between the Android and iOS platforms, according to new research from comScore.

Uncategorized Android, Apple, comScore, Microsoft

Retail ‘fastest growing usage category on smartphones in Italy’

May 7, 2014

Mobile accounted for 48,000,000 users in Italy during the three-month average ending November 2013, according to new research.

Uncategorized apps, comScore, Italy, retail, smartphones

US digital audiences now a ‘multi-platform majority’

May 6, 2014

The most disruptive shift in the US digital media marketplace has been the shift from desktop to mobile platforms, according to new data from ComScore.

Uncategorized comScore, media, technology

US social network users ‘mostly from mobile’

May 2, 2014

As desktop usage has largely remained flat over the past year for top web properties, mobile usage continues to surge, according to new research from comScore.

Uncategorized comScore
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