Christmas Archives

BT unites C4 and ITV stars for favourite Christmas moments

December 11, 2018

BT has launched a new ‘Christmas Connections’ campaign in partnership with Channel 4 and ITV alongside some of the UK’s best-loved TV personalities.

Artificial Intelligence ‘playing a role in 84% of households this Christmas’

December 11, 2018

As Christmas is drawing closer new research finds that AI will play a major role in 84% of UK households this year, despite only 20% saying they would trust AI to help them run their perfect Christmas Day.

Top 10 Christmas ad rankings: John Lewis secures top social media spot

December 7, 2018

John Lewis has come out top in the battle of the UK Christmas ads, generating 135% more engagements for the brand on social media in the five minutes immediately after each ad airing, according to new data.

Top 20 viral ads of 2018: Tide pods, rang-tans and naked Swedes

December 6, 2018

From fake movies to dog selfies, 2018 marked another big year for video viral marketing case studies. Personalised ads, pranks and long-form storytelling were key themes this year. To round off the year, our team at Netimperative have assembled 20 standout virals from around the world for your viewing pleasure…

Social and Shopping: Can Instagram Expect a Christmas Surge?

December 4, 2018

According to Instagram four in five users now follow at least one business and two-thirds of visits to Instagram business profiles are from people who don’t yet follow them. Phil Rooke at Spreadshirt looks at why Instagram could be about to have a big final quarter. Partly because it offers the best relationships between consumers … [Read more…]

‘My Dad Wrote a Porno’ Christmas special debuts exclusively on Spotify for all users

December 4, 2018

One of the most popular podcasts in the world, ‘My Dad Wrote A Porno’, releases its eagerly-awaited Christmas special exclusively on Spotify for two weeks. ‘My Dad Wrote a Christmas Porno 3’ is now available now for all users – both free and Premium – on Spotify.

Iceland’s ‘Rang-tan’ most powerful ad of Christmas 2018 (despite being banned from TV)

December 4, 2018

Iceland’s No Palm Oil advertisement is the most powerful ad of Christmas 2018, according to Kantar Millward Brown’s annual consumer research into the effectiveness of festive advertising campaigns.

Best Christmas ad? AI face-reading tech crowns Heathrow Teddy Bears top

December 3, 2018

Realeyes measured viewers’ emotions and attention levels through facial expressions and body language and found airport ad was most engaging from this year’s festive crop.

Best Christmas ads of 2018: Iceland beats John Lewis for social buzz (but not YouTube views)

November 28, 2018

Following a bumper month of discussion and festive spirit around the UK’s top Christmas ads, social media marketing firm Socialbakers have compiled league tables showing which brands are winning the Christmas Ad War across Facebook, Twitter, and YouTube.

Not just for Christmas: how major retail events can trigger year-round success

November 27, 2018

Ahead of the biggest shopping period of the year, Niall Moody, UK Sales Director at Nano Interactive, explains how using AI-powered tools to get to know the target consumer on a holistic level.