Online shopping growth to slow next Christmas- forecast
Christmas 2011 is set to be a more frugal affair than last year for many online shoppers, according to the latest Logan Tod & Co.’s Annual Online Shopping Index.
Christmas
Guest comment: A digital picture and a thousand words
When it comes to online retail, images can make or break a sale. In this article, Rob Tarrant at Brandbank, discusses the difficulties faced by retailers and suppliers when updating product information and imagery on websites.
Research round-up: 12 January 2011
This month’s top trends in digital: EU ecommerce trading | SMEs lack SEO | Marketers still scared of social media | Engaging customers in-store | UK broadband plans | Alan Sugar’s Apprentice trends | Abandoned basket emails | Travel site usability | Hollow corporations lack comms skills | Mobile money in developing countries
Christmas web sales hit £2.8bn, but a third ‘abandon baskets’
Over 2 in 5 (44%) of Britain’s online adult population upped their online spending this Christmas compared to 2009, pushing the total amount spent online to £2.8bn, according to new research.
Mobile shopping soars in UK
UK shoppers are using mobile phones to access websites and apps more than ever before, with 32% of Brits already having used a mobile to access a retailer website.
Top tips: Digital marketing success in 2011
2011 looks set to be a tough year for marketers as the austerity measures set out in October’s spending review start to bite at the pockets of consumers. VAT increases, increased travel costs and job uncertainties can only mean one thing: marketers are going to need to work even harder at attracting, retaining and increasing … [Read more…]
Top tips: Avoid the social media spam rush through personalised communications
This week saw a sudden drop in email to 2008 levels, after an expected surge in bogus email over the Christmas period failed to materialise. Ryan Deutsch, StrongMail’s VP Strategic Services, explains the need for marketers to send personalised material across all channels, to ensure that marketing messages don’t trigger spam filters.
Mobile clicks show peak traffic on Boxing Day and ‘Mobile Sunday’
Real-time clicks measured over the Christmas period by Adfonic across its global mobile advertising marketplace show that mobile is driving a shift in the way that consumers browse for gifts and hunt for sale bargains.
The children buying their own presents… and causing credit card fraud
It had to happen sometime. Santa’s longstanding Christmas conditioning whereby good behaviour earns presents has finally been toppled. Justin Schamotta, staff writer for Credit Card Comparison, looks at why kids need to education on the perils of credit card fruad.
Brits 'prefer to give personal info online rather than in store'
Independent research commissioned by Callcredit Information Group has today revealed consumers’ attitudes towards giving out personal details in store, as 38% of Brits never divulge their details to retailers, and almost one in ten (8%) admit to giving out fake contact details to avoid being contacted.