China Day at Cannes: Tencent puts AI at heart of Chinese digital growth
Chinese internet giant Tencent hosted “China Day” at Cannes Lions and won its first Gold Lions Award, the Cyber Lions, for its QQ Alert.
China
Cannes Lions 2017: Highlights from days three and four
With Cannes Lions well underway, we look back at the last couple of days at the festival, with a growing focus on how data is supporting creativity.
Ad blocking trends in 2017: Mobile increases but signs of overall slowdown
Ad blocking is now one of the biggest threats to digital marketing, estimated to cost global publishers over $27bn by 2020 through lost revenues. But are we witnessing a slowdown, or simply a migration of filtering software from PCs to mobiles?
China’s Weibo overtakes Twitter for user numbers
China’s Weibo now has up to 340 million active users each month, according to the firm’s latest earnings report, which pushes it past Twitter for the first time ever.
Crisis management case study: United Airlines
In March 2017 United Airlines CEO Oscar Munoz was named U.S. Communicator of the Year by the magazine PR Week. Just one month later, his company’s poor response to a customer incident has turned into a PR disaster, caused its stock to dramatically drop $1bn in value and has placed the entire airline industry under … [Read more…]
Understanding ‘mobile first’ consumer behaviours [INFOGRAPHIC]
How can consumer behaviour on smartphone and tablet devices can be aligned with that old business stalwart “Maslow’s Hierarchy of Needs”? This new infographic from comScore attempts to find out…
Mobile milestone: Android overtakes Windows PC usage for first time
Android has surpassed Windows as the world’s most popular operating system for internet usage for the first time, according to new statistics.
Global online advertising “to overtake traditional TV ad spend this year”
Global advertising spending will continue to increase at growth rates of between 4 percent and 5 percent through 2019, Zenith says in its new Advertising Expenditure Forecasts report.
Top 10 China brands: Consumers move from price to premium in 2017
China’s urban middle class have moved from price to premium in the 2017 BrandZ Top 100 Most Valuable Chinese Brands.
Speak to me: how retailers are getting their voice heard in China
Don Zhao, co-founder of Azoya, examines why working with local online influencers will improve digital marketing effectiveness.