There is a positive outlook for the global advertising market in 2016, set to continue in 2017 powered by the ongoing growth of Digital, according to new research. The study, from Carat, is based on data received from 59 markets across the Americas, Asia Pacific and EMEA. Global forecasts show that advertising spend will reach … [Read more…]
Ad giant WPP saw its profits grow 15% to £769m ($1bn) in the six months ended June 30.
Fans of this year’s Olympic Games are more likely to enjoy the action from their sofa than at the stadium, reveals Adobe’s latest Adobe Digital Insights (ADI) study.
While 39% of Brazilians think they could build a website, only 16% of British workers feel the same, according to a new global survey looking at digital skills in the workplace. The poll, conducted by Barclays, found that UK employers are failing to train their staff up to the level of digital skills they require … [Read more…]
Performance marketing firm HookLogic for brands, has partnered with Auchan, one of France’s leading retailers, to offer brands new, high performing advertising opportunities on Auchan.fr.
Retailers selling consumer electronics and fashion products benefit the most from social commerce, according to a new report that looks at how social commerce platforms are being used around the world.
Over two-thirds (68%) of Netimperative readers believe remaining in the EU will be better for the UK and its digital industry, according to our reader survey published today.
Kantar Media and comScore have announced the latest development in their global strategic alliance, with a series of cross-platform solutions will soon be unveiled in Latin America.
Brazil’s five major operators have been asked by a judge in the state of Sergpipe to block WhatsApp for 72 hours because it did not hand over information in a criminal investigation.
Consumers are increasingly worried about their online privacy and security, especially when it comes to how their personal data is handled by private corporations and governments, according to new global research.