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Brazil

Hooked on Wifi: The 15 Most Internet Addicted Countries Around the World

September 25, 2018

A new study released today by leading price comparison website Compare the Market uncovers which nations are the most internet dependant.

Ads, Content, News Brazil, China, Germany, Japan, local

Content discovery ‘key to achieving customer satisfaction’

September 24, 2018

Just 7% of global consumers rely primarily on content recommendations by their TV, but this market is set to boom. IHS Markit analyst Maria Rua Aguete offers an insight into TV content discovery trends.

Ads, Content, Mobile Amazon, Brazil, content, Germany, global

Facebook gives every user a secret reputation score to tackle fake news

August 22, 2018
Facebook plans to scan people’s photos into their own ads
Facebook plans to scan people’s photos into their own ads

Facebook has begun assigning users a reputation score, designed to predict how trustworthy they are, as the social network looks to fight the spread of fake news.

News, Regulation, Social Brazil, content, Facebook, India

Top 4 IoT fears: Consumers afraid ‘Internet of Things’ glitches could lead to deaths

August 21, 2018

Consumers have major concerns there will be potentially fatal consequences if and when glitches occur with the ‘Internet of Things’ devices entering our homes and lifestyles, according to new research.

Mobile, News Australia, Brazil, China, France, Germany

The World Cup Effect: Mobile data highlights global and UK football trends

July 18, 2018

There was a 52% increase in UK ‘football fans’ during the World Cup, while female interest increased by 41% compared to 24% in males, according to new research.

Ads, Mobile, Social analytics, apps, BBC, Brazil, France

World Cup ads 2018: Visa, Mars and Lidl get the most kick from their creative

July 11, 2018

The most effective World Cup ads tell relatable stories that capture the joyful spirit of the event, and celebrities and big budgets are no passport to success, according to new research.

Ads, Content, News, Social, Video, Viral advertising, brands, Brazil, global, UK

Harry Kane catching Ronaldo, Messi and Neymar for social media buzz

July 5, 2018

The goals scored by Harry Kane, England’s superstar striker, have so impressed fans on social media, that his share of voice now puts him at fourth place behind the mighty talents of Cristiano Ronaldo, Lionel Messi and Neymar, according to new analysis.

Ads, Content, Mobile, Social, Video, Viral brands, Brazil, Facebook, Germany, infographic

Cannes Lions Winner: How a ‘Corruption Detector became Brazil’s most downloaded app

June 21, 2018

Consumer protection firm ReclameAQUI ran a campaign in to fight corruption in Brazil by offering a smartphone app ahead of an October 2017 general election. The app became the most downloaded in the country, and won this year’s mobile Grand Prix in Cannes Lions.

Ads, Content, Mobile, News, Regulation, Video, Viral Apple, apps, Brazil, Google, media

England Fans in North West ‘plan to use social media most during World Cup’

June 13, 2018

England fans from the north-west are planning to spend a massive 1,840 hours – the most for any area in the country – communicating and posting photos via social media during the World Cup, according to new research.

Social BBC, brands, Brazil, Facebook, games

90min creates localised user-generated World Cup sites with big brand sponsors

June 11, 2018

Football community 90min is partnering with some of the world’s largest brands, including Budweiser, Rightguard, Hyundai and Samsung to deliver behind the scenes content to World Cup fans, created by real fans.

Content, Social brands, Brazil, content, France, Germany
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