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Brazil

India and China ‘most active social media users’- are marketers missing a trick?

January 9, 2012

India and China have the most active social media users, while web users in the US, Europe and Japan are less likely to post information on social networks, according to a new report.

Uncategorized Brazil, China, content, Europe, Facebook

Wikipedia publisher raises record $20m from donors

January 4, 2012

The Wikimedia Foundation has raised a record $20m in private donations to fund its Wikipedia community sites in 2012.

Uncategorized Brazil, content, global, India, paid content

Developing markets 'to deliver half global adspend growth'

December 20, 2011

Over the next three years nearly half (48%) of all the world’s growth in ad expenditure will come from just ten developing markets, including China, Russia, and Indonesia, according to new research.

Uncategorized adspend, Asia Pacific, Brazil, China, Europe

Developing markets ‘to deliver half global adspend growth’

December 20, 2011

Over the next three years nearly half (48%) of all the world’s growth in ad expenditure will come from just ten developing markets, including China, Russia, and Indonesia, according to new research.

Uncategorized adspend, Asia Pacific, Brazil, China, Europe

Upstream uses online game to recruit new staff

December 14, 2011

Upstream has designed an online challenge to help recruit candidates for its open marketing campaign manager positions.

Uncategorized Brazil, marketing

Top reason to follow a brand on social media: To get discounts

November 10, 2011

The top reason for following or liking a brand, company or celebrity on social networking sites is to receive discounts and special offers, according to a recent survey of global online consumers conducted by Nielsen.

Uncategorized Australia, brands, Brazil, email, Facebook

Guest comment: Who can afford luxury these days?

November 8, 2011

As consumer’s purse strings get tighter, how can marketers convince them to buy luxury brands? Farhad Koodoruth, MD of Blowfish Digital, explains why the luxury brand is surprisingly bouyant, especially in emerging countries like China and Kazakhstan, but the skill is in reaching them online.

Uncategorized apps, brands, Brazil, China, ecommerce

Online shopping survey: UK complains the most at the checkout

November 7, 2011

The main reasons shoppers abandon shopping carts are shipping costs and extra duty or taxes, according to the results of a new survey.

Uncategorized Australia, Brazil, China, France, Germany

Social analytics platform Socialbakers snaps up Social RSS

October 31, 2011

Socialbakers has bought Social RSS, as the firm looks to expand its social media and digital analytics tools.

Uncategorized advertising, analytics, Brazil, Facebook, games

Deezer expands music streaming to 100 countries after Facebook pact

October 20, 2011

French music streaming service Deezer is set to launch in over 100 countries by the end of the year, following its partnership with Facebook.

Uncategorized Brazil, Facebook, France, Germany, Italy
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