A snapshot of digital Brazil: Portals and social media reap biggest ad revenues
Brazilian web users spend 27 hours online per month, with social media and portals getting the most ad revenue, according to a new report.
Brazil
UK luxury market to 'double by 2017'
The UK luxury market is forecast to double in size over the next five years, increasing in value to £12.2 billion in 2017, in comparison to £6.6 billion in 2012, according to new research.
Huggies ‘TweetPee’ app tells parents to change baby’s diaper
Diaper manufacturer Huggies has teamed up with creative agency Ogilvy Brazil to create ‘Huggies TweetPee’; a gadget and app that lets parents know when their baby needs a change in diaper.
Digital ad spend in Latin America: Brazil to lead growth
Digital ad spend in Latin America is set to double by 2016, with Brazil leading the way, according to new research.
Brazilians turn to web for travel plans
The Brazilian travel site audience has nearly tripled in the past 3 years, with 1 in 3 online users visiting the now visiting the category, according to research.
Facebook fatigue? Millions of UK and US users desert social network
Facebook fatigue is setting in across some of its biggest markets, with users across North America, Europe, Japan and Australia leaving the social network despite the reported growth in overall active users, according to new data.
Men more likely than women to shop via their mobiles
Technology appears to be playing a role in reversing the stereotype of the male dislike of shopping. As the number of people owning a smartphone continues to rise, research from Kantar Media’s Global TGI (www.globaltgi.com) reveals that men lead the way when it comes to mobile shopping.
App trends: Android gets most downloads, but Apple makes most money
Just over half (51%) of all apps downloaded during the first quarter of 2013 were from Google Play, but Apple generated 74% of all app revenue, according to new global data.
Trust ‘key to competing beyond price online’
While consumers love nothing better than a bargain (61%), almost half of global shoppers (49%) surveyed consider the reliability of the retailer to be paramount when making purchase decisions online, according to new research highlighting the importance of trust.
Global social shopping trends: Third of Brits ‘recommend products via social media’
UK confidence in social shopping is up 11%, with a third of Brits confessing they’ve recommended a product on social media, according to a new study.