Brazil Archives

Instagram takes on TikTok with Reels

November 13, 2019

Instagram has launched a new short 15-second video tool, as the social media app looks to emulate the growing popularity of China’s TikTok.

Gen Z more engaged with politics in post-Trump and Brexit era

October 15, 2019

The younger generation of 16-24 year olds globally are 40% more likely to engage in social issues than they were in 2016, and are more savvy when it comes to spotting sponsored content, with 34% of respondents able to identify branded posts, according to new research.

Ad fraud risk unseen by 2 in 5 marketers despite fears new ad formats will drive a surge

September 9, 2019

Marketers are unaware of the risks of ad fraud on mobile advertising campaigns, with 41% not considering mobile ad fraud to be a threat to their ad spend.

Twitter’s new video bidding platform only charges for completed viewings

August 22, 2019

Twitter has introduced a new way to buy video ads that gives advertisers the option to pay only for completed views.

New study reveals countries most addicted to their screens

July 22, 2019

New research by BusinessFibre.co.uk reveals the countries who spend the most time on their screens, along with insights into which gender and age groups tend to spend more time online.

Instagram tests hiding likes to remove pressure

July 19, 2019

Instagram is rolling out a new feature to hide the ‘like’ count from users in seven new countries to “remove pressure” on users.

Cannes Lions 2019: Top 10 YouTube video ads since last year’s festival

June 12, 2019

With Cannes Lions 2019 on the horizon, YouTube has released a special edition Cannes YouTube Ads Leaderboard marking the most popular global video ads since last year’s festival.

Peach expands adtech in Americas with A+V investment

May 22, 2019

Adtech firm Peach has invested in Chilean adtech leader A+V, who are the market leader in Chile, Brazil, Mexico, Colombia, Peru and Ecuador.

Latin American content giant Globo gets worldwide revamp

April 9, 2019

Globo, the largest Latin American producer of exclusive, multigenre and multiplatform content has released it’s brand book to the public, in an online interactive format, outlining their updated brand values in a bid to be at the forefront of transparency among media brands.

LinkedIn’s ad focuses on role of community in job hunt

March 7, 2019

LinkedIn has revealed the latest iteration of its integrated marketing campaign, “In It Together”, which focuses on how LinkedIn’s diverse community of professionals help each other to find the right job.