Biggest Facebook topics of 2014: World Cup, Ebola and Malaysia Airlines top trending topics
Facebook has unveiled its Year in Review report, taking a look back at the moments, places and people that moved us in 2014.
Brazil
The 25 best virals of 2014: Ice bucket avalanche, no make-up selfies and World Cup fever
From an avalanche of ice buckets to World Cup fever, 2014 was another big year for video viral marketing case studies. As mobile sharing went mainstream, it was charities that achieved some of the year’s biggest success stories with the ‘No Make Up Selfie’ and the ‘Ice Bucket Challenge’ hinting at the future power of … [Read more…]
Global advertising trends: Data-driven marketing now key
More than 80% of advertisers, marketers, service providers and technology developers across 17 countries believe that data plays an important role in supporting their respective efforts.
Google expands AdWords Express app to small businesses worldwide
After a trial in the US, Google has expanded its AdWords Express app to 20 more countries, letting small businesses manage their search marketing campaigns on the move.
Emerging markets to lead new growth for app publishers
Google Play and messaging apps are driving mobile app growth in emerging markets, with Brazil, Indonesia, Turkey and India leading the way, according to new research.
Is brand loyalty dead on the mobile web? New report tackles privacy vs. convenience
Brands with slow or poorly made mobile websites are increasingly losing potential customers, as mobile savvy users switch to rival sites to meet their high expectations, according to new research.
Unilever boosts digital media spend to 20%
Unilever is now investing a fifth of its entire media spend on digital platforms, as the FMCG giant looks to improve marketing efficiency and become a ‘simple, effective’ marketing organisation.
Google Play now far ahead of Apple for app downloads (but still makes less money)
Google Play has significantly widened its lead over Apple’s App Store when it comes to app downloads, but Apple’s store still dominates app revenues, according to new research.
Guest comment: Dangerous assumptions- The truth about your mobile data
When it comes to customer data, take nothing for granted, warns Daniel Weisbeck, CEO, Netbiscuits.
Is social shopping over-hyped? New report casts doubt on Facebook effect
There is a growing importance of digital consumer engagement, but a new report casts doubt over role of social media in shopper journeys