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brands

Marketers admit 26% of their budget will be wasted in 2018

March 13, 2018

Marketers estimate they will waste 26% of their marketing budget in 2018 on the wrong channels or strategies, according to a new global report that cross-examines four key modern marketer profiles.

Ads, Mobile, News, Search, Social, Video analytics, brands, content, ecommerce, France

86% of UK shoppers will swap personal information for improved online customer experiences

March 12, 2018

Across the board, UK shoppers are coming to accept that personal information is worth swapping for improved shopping experiences, with 86% agreeing they would volunteer personal data for improved privacy, faster shipping and greater discounts and deals.

E-commerce Amazon, brands, content, Privacy, security

IoT Trends: Big interest in smart homes (but less in ‘smart assistants’)

March 9, 2018

There is significant interest in IoT, with 91 percent declaring interest in the connected home, but tech companies may be focusing on the wrong types of devices as they look to bring smart technology into the home, according to a new survey.

E-commerce, Mobile Amazon, Apple, brands, ecommerce, Entertainment

IAB Europe opens GDPR framework for public comment

March 8, 2018

IAB Europe has released the draft technical specifications for its GDPR Transparency & Consent Framework (“Framework”) for public comment.

Ads, Regulation advertising, agencies, brands, Europe, Regulation

Snapchat lays off 100 engineers- report

March 8, 2018

Snapchat is reportedly planning to lay off nearly 100 engineers within a week, according to a news report.

Mobile, Social Apple, brands, content, Facebook, technology

Top media buying tips: Differentiation or more of the same?

March 7, 2018

As media buying evolves, verification and brand safety remain the key to differentiation within a competitive market. Craig Tuck, Managing Director of RhythmOne, looks at how ad tech firms can help brands while avoiding the Facebook and Google duopoly.

Ads, Content advertising, brands, content, digital marketing, Facebook

NME goes online only amid ‘tough’ print ad market

March 7, 2018

Iconic UK music magazine NME is going to print the final edition of its weekly music magazine on Friday, its publisher has announced.

Ads, Content, News advertising, brands, media, music, UK

Oscars social buzz: Get Out’s Jordan Peele reigns supreme on Twitter

March 7, 2018

Jordan Peele, winner of Best Original Screenplay for Get Out, was the most Tweeted about celebrity by UK Twitter users during this year’s Oscars, according to new data.

Social BBC, brands, media, Twitter, UK

Honda first brand to sign up to ‘Cost Per Visit’ tool from GroundTruth

March 1, 2018

Amplifi and car manufacturer Honda have signed up to a new platform from GroundTruth, which only charges advertisers for recorded visits into specified dealerships and showrooms.

Mobile advertising, agencies, brands, marketing, media

Three takes IoT services global with Cisco “Jasper Control Center”

March 1, 2018

Mobile operator Three has launched the Cisco Jasper Control Center, which will enable enterprise customers worldwide to launch, manage and monetize IoT services.

Mobile brands, global, security
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