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brands

Top 11 brands that should be jumping on the Love Island bandwagon

June 28, 2018

Love Island has become hugely popular in the UK, and retail brands with strong affinities to the viewers of the ITV2 reality show have a great opportunity to target the captive audience across social and digital advertising, according to new research.

Ads, Content, News, Social, Video, Viral advertising, brands, content, media, retail

Top 10 World Cup commercials on social media: Screwfix tops league

June 28, 2018

Ahead of England’s final World Cup group game clash with Belgium – the first England match to be aired on ITV – 4C Insights reveals gambling brands are among the most popular advertising campaigns of the tournament so far according to social media insights.

Ads, Content, News, Social, Video, Viral advertising, BBC, brands, Facebook, marketing

The rise of Alexa shopping: Voice orders surpass £200 per user

June 28, 2018

The average UK consumer is happy to spend in excess of £195 in an order through voice technology, rising to £232 in the case of shoppers over the age of 30, according to new research.

E-commerce, Mobile, Search brands, CRM, Europe, technology, UK

The Trade Desk launches AI-powered ad tool ‘Koa’

June 27, 2018

Ad tech frim The Trade Desk is launching a range of new products that will help advertisers use data-driven insights to plan, forecast and buy digital media.

Ads, Content advertising, agencies, brands, global, marketing

Google rebrands AdWords and DoubleClick under new ‘Google Ads’ platform

June 27, 2018

Google’s ad system is getting a major overhaul this week that will see its flagship AdWords and DoubleClick advertising products renamed under a new streamlined platform.

Ads, Content, Mobile, News, Search advertising, analytics, apps, brands, content

Brits buying gift cards for personal use

June 27, 2018

Nearly half of UK shoppers (47 percent) are purchasing gift cards to spend on themselves, according to new research.

E-commerce brands, Entertainment, retail, technology, UK

Consumers remind brands that ‘simplicity’ is the most important part of a digital experience

June 27, 2018

When it comes to digital experiences, consumers value easy-to-use brand websites more than anything else, according to new research.

Ads, Content, E-commerce brands, global, marketing, media, technology

Pinterest Pincodes: Furniture store Neptune uses QR-style codes

June 26, 2018

Furniture brand Neptune is among the first advertisers in the UK to pioneer the first commercial use of Pinterest’s new Pincodes through a print and digital campaign in partnership with lifestyle publication Livingetc, combining advertorial, product placement and social.

Ads, E-commerce, Social brands, content, marketing, media, Search

The social winners of Cannes Lions 2018

June 26, 2018

With Cannes Lions ending for another year, Crimson Hexagon took a look back to see which brands and agencies generated the most buzz.

Ads, Content, Social agencies, brands, Facebook, Twitter

Social and Influencer Lions Winner: Nike takes top prize with ‘Nothing Beats a Londoner’

June 25, 2018

The Cannes Lions award for best of influencer marketing went to a UK-focused Nike campaign that inspired confidence in the capital’s youth.

Ads, Content, Mobile, News, Social, Video, Viral BBC, brands, marketing, media, sport
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