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Google and Urban Airship team up for super-fast mobile notifications

August 23, 2018

Google Cloud Platform has partnered with Urban Airship, a customer experience company, to launch Boost, which has been designed to help brands improve how they target customers via notifications.

Content, Mobile brands, global, Google, media, UK

Flexible finance: a key differentiator for online retail

August 23, 2018

How can retailers stand out in ecommerce against the might of Amazon? Rob Cottingham, credit director at consumer finance specialist, Duologi looks at how offering flexible payment options can help to build repeat custom and create brand loyalty.

E-commerce Amazon, brands, ecommerce, retail, UK

4 in 10 brands deliver ads on unsafe sites

August 23, 2018

Nearly 2 in 5 (38%) of marketers admit to having delivered an advert on a harmful or unsafe web page, according to new research.

Ads, Regulation brands, content, Europe, Facebook, Google

Spotify mulls ad skip button

August 22, 2018

Spotify may soon let free users skip ads, following a trial run in Australia, as the music streaming site looks to increase relevance of its ads.

Ads, Content, Mobile, News, Video advertising, Australia, brands, Europe, global

Top ecommerce tips: Peak? Which peak?

August 22, 2018

The rise of ecommerce has made seasonal shopping patterns much harder to predict. Craig Summers, UK Managing Director, Manhattan Associates looks at how the idea of one peak period has changed for retailers and how best they can prepare their operations.

E-commerce brands, Christmas, ecommerce, retail, technology

Most shoppers want omnichannel retail experience from high street brands

August 22, 2018

Over 52% of shoppers in the UK believe that retailers need to offer a more seamless experience between online and offline commerce to retain their custom.

E-commerce brands, retail, technology, UK

Budgeting for Brexit: Most shoppers expect high street price surge next year

August 22, 2018

Nearly two thirds of UK consumers (64 per cent) expect Brexit to trigger a surge in high street prices next year, according to new research.

E-commerce, News Amazon, apps, brands, Google, retail

Web design case study: Why Beauty Bay decided to break the rules

August 20, 2018

Beauty Bay, one of Europe’s biggest online beauty destinations has had a branding makeover – created by digital-first design agency MERó in partnership with the Beauty Bay in-house team.

Ads, Content brands, Facebook, marketing, media, Twitter

Social media stars investigated for not labelling commercial posts

August 17, 2018

The Competition and Markets Authority (CMA) is investigating celebrities and social media influencers for failing to disclose brand deals, as influencer marketing becomes more popular way of brands reaching audiences.

Ads, Content, Mobile, Regulation, Social, Video, Viral brands, marketing, media, UK

The sleeping giant awakes: Amazon’s ad revenues ‘to overtake its cloud business by 2021’

August 16, 2018
Amazon enjoys record sales quarter
Amazon enjoys record sales quarter

Amazon’s ad business will surpass its cloud computing business AWS service by 2021, more than tripling in revenue over then news few years, according to a new report.

Ads, E-commerce advertising, Amazon, brands, ecommerce, marketing
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