Snapchat lost 2 million daily active users compared with the previous quarter, but beat analyst expectations on revenue and earnings, approaching $300 million in revenue for the quarter.
Consumers are angry at brands whose ads appear near violent, negative, or otherwise “unsafe” content on the web, and are less likely to buy from them as a result, according to new research.
Amazon has announced a record profit for the last three months of nearly $3bn, but lower-than-expected revenue growth resulted in shares dropping 10% for the online retail giant.
Artefact, Europe’s largest independent data-driven marketing group, listed on the French Euronext Stock Exchange, has entered the UK to offer brand clients a genuine alternative to both the traditional agency networks and more recent entrants to the market.
42% of internet users are now predominantly using social networks to research brands, products and services (39% growth since 2015), leaving search engines 10 percentage points behind, according to new research looking into potential Black Friday and Cyber Monday sales this year.
Brands will fail to meet customer expectations unless they seize the opportunity to harness the power of real-time journey analytics and orchestration, according to new research.
Instagram has overtaken Snapchat as the most used social media app among US teens, with its appeal to marketers also growing, according to new research.
Many brands are missing out on driving growth through new commerce platforms as their marketing and sales teams are not structured to leverage these opportunities.
China’s Singles’ Day will double in value in the UK this year as the event falls on a Sunday to make it more popular than ever with home shoppers, according to a new report.
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