brands Archives

Top personlisation tips: It’s all about you, or is it?

November 8, 2018

Talk to anyone in the apparel and footwear retail business and you’re sure to hear the P word several times. Personalisation. Everyone is talking about it and everyone wants to get it. But does everyone really understand what it takes to give every customer what they really want? Lars Rabe, Managing Director for True Fit … [Read more…]

Brands not really listening to the ‘Voice of the Customer’

November 8, 2018

Over three quarters (78%) of brands say they now measure the Voice of the Customer, but just 24% think they get the insight they need to transform their business, according to new research.

70% of consumers have yet to act on voice search results alone

November 8, 2018

Voice tech trends: users move from awareness to purchase

Over two thirds (70%) of consumer have yet to act on voice search results, with many concerned about the accuracy of online business information, according to new research.

IKEA unearths “previously undiscoverable” customer digital insights with Content Square

November 8, 2018

IKEA has implemented ContentSquare’s digital insight and user experience analytics solution to enable its teams company-wide to better understand their customers’ online behaviour, as part of the business’ growth and customer strategy plan for 2019.

Top 7 John Lewis Christmas ads: ‘The Long Wait’ most emotionally effective

November 8, 2018

“The Long Wait” is the most effective John Lewis Christmas ad, according to new emotion AI data released today by Realeyes.

Pinterest expands Promoted Pins to France

November 8, 2018

Pinterest is launching ‘Promoted Pins’ ads in France as the first non-English speaking country to offer Pinterest’s advertising program.

Mid-market migration: 76% of shoppers turn to luxury brands for Christmas gifts

November 8, 2018

Budget Brits are using discount days like Black Friday to find value outside of the mid-market but all is not lost according to new research.

40% of consumers ‘struggle to differentiate between brands’ when shopping online

November 7, 2018

While online sales continue to grow, people still find the digital shopping experience lacking – with four-in-ten (40%) consumers saying they’re unable to differentiate between one online brand and another, according to new research.

Under the influence: maximising the marketing force of niche persuaders

November 6, 2018

With a seemingly endless supply of micro influencers to choose from, how can retailers ensure they find the right fit and optimise their social media investment? Apu Gupta, CEO of Curalate offers a five-step guide to successfully nurturing exposure using this personalised marketing approach.

How to make six-second ads work harder

November 6, 2018

6-second ads that are repurposed from TV commercials rarely work, so how can brands create an emotional connection in a tiny amount of time on a mobile screen? New eye-tracking research looks at what successful short ads all have in common.