brands Archives

Eight common chatbot myths debunked

November 14, 2018

Chatbots are one of the hottest topics in technology today. We read and hear a lot about it, including a number of misconceptions. Will they destroy jobs? Are they all based on AI? Julien Rio, Head of Marketing at Dimelo, looks at what the experts have to say about this growing technology.

People expect brands to respond to social media comments within 24 hours

November 13, 2018

People are increasingly turning to social media to voice comments about companies, and most people, especially younger generations, expect brands to respond quickly.

Agency Tug buys Fourteen Digital to expand across Australia

November 13, 2018

Digital Performance Marketing Agency Tug has bought Sydney based content marketing agency, Fourteen Digital. This acquisition positions Tug Australia as one of Australia’s prominent content and performance agencies.

The sound of marketing: New report highlights use of audio as creative resource

November 13, 2018

Audio communication is underused by most brands and advertisers, despite podcasts, audiobooks, music streaming, voice assistants and even voice notes quickly gaining in popularity and becoming more heavily integrated into our day to day lives. A new report looks into the ways sound can enhance marketing campaigns.

Ad spend set to surge in China, despite knowledge gap

November 13, 2018

China is a key focus in two thirds (62%) of CMOs’ global marketing and advertising campaigns, with four out of five (80%) planning to increase investment in the market over the next year and a half, according to new research.

Almost half of Brits ‘to buy from Amazon this Black Friday’

November 12, 2018

Almost half (48%) of all British shoppers say they plan to purchase from Amazon during the Black Friday sales period this year, according to a new survey.

Oath rolls out audio-based programmatic ad platform worldwide

November 12, 2018

Oath is launching a new programmatic audio ads platform, giving brands an automated way of optimising adverts on podcasts and streaming services.

Top 20 UK search strategists: Google celebrates hall of fame

November 12, 2018

Google marked the 20 year anniversary of Google Search last week to honour the work of the brightest and best search strategists in the industry.

Marketing eyewear online: Keeping the power of TV campaigns “In View”

November 9, 2018

With the vision correction industry estimated to reach over$100 billion by 2026 in North America alone, Daniel Gulick, Insights Engineer, TVSquared, explores the path to purchase for the glasses and contact lens industry via TV marketing.

Massive ‘experience expectation gap’ between UK marketers and consumers

November 9, 2018

Marketers are wildly overconfident that they can meet customer expectations, with many consumers saying that marketers are doing it wrong, according to new research.