brands Archives

Mickey Mouse gets 360 VR game for 90th birthday

November 28, 2018

Blend Media’s interactive 360 VR platform has built an engaging ‘treasure hunt’ as part of a world-wide celebration honouring Mickey Mouse’s 90th anniversary.

Not just for Christmas: how major retail events can trigger year-round success

November 27, 2018

Ahead of the biggest shopping period of the year, Niall Moody, UK Sales Director at Nano Interactive, explains how using AI-powered tools to get to know the target consumer on a holistic level.

Black Friday social buzz: Smaller brands win Facebook as beauty brands win Instagram

November 27, 2018

With Black Friday over for another year, which brands created most social media buzz around its sales?

Marie Claire launches ’Edit’ shopping platform

November 26, 2018

Fashion and beauty magazine brand Marie Claire UK has launched an online fashion aggregator platform: Marie Claire Edit.

Top ecommerce tips: Inspiring seasonal shoppers during the Christmas countdown

November 23, 2018

With the Christmas shopping season upon us, Adele Cooper, UK and Ireland Country Manager at Pinterest looks at how to inspire last minute shoppers.

Big brands vs. smaller retailers: merchants go head-to-head online this Black Friday across Europe

November 23, 2018

Small businesses are taking on the big brands this Black Friday, according to Ingenico Group, which has partnered with YouGov to study customer behaviours and identify opportunities for smaller retailers this year.

Using digital platforms to improve in-store experience is key to Black Friday success for “bricks and mortar” retailers

November 23, 2018

With Black Friday just around the corner, Adrian Whitehouse, Alliances Director EMEA & APAC at Elastic Path, looks at how using digital platforms to connect online and in-store experiences is key to Black Friday success for “brick and mortar” retailers.

Designing for Gen Z: How to connect with the next generation of influencers

November 22, 2018

Following in-depth research into the wants, needs and very unique habits of the UK’s Gen Z market, and successfully rebranding established brands to appeal to this hyper-connected audience, Andy Culbert from digital-first design agency MERó shares his five key take-outs of designing for Gen Z.

Black Friday winners and losers: Apple slips as PS4 dominates

November 22, 2018

Trends data provider SEMrush has revealed the top UK consumer searches in the run up to Black Friday.

Black Friday: Young, well-paid urbanites fuel retail extravaganza

November 22, 2018

Black Friday shoppers in Great Britain are young, urban-centric and relatively flush with cash, according to new data.