brands Archives

Influencer marketing stars earning less (but brands paying more overall)

February 25, 2019

Social media influencers are earning two-thirds less that in 2017, but overall investment in influencer-led campaigns has almost doubled, according to new research.

Verizon Media adds six native ad features for brands

February 21, 2019

Verizon Media is expanding its native ad capabilities with an advanced suite of features within its ‘Moments’ platform.

Data-driven marketing gets provable results (but few are getting it right)- Google report

February 21, 2019

A tiny 2% of brands are best-in-class at data-driven marketing, but these brands are enjoying up to 20% more revenue and 30% more cost savings as a result, according to a new Google-commissioned independent report.

Linguistics and AI: Helping marketers get over the language barrier to go global

February 20, 2019

To be successful in a global landscape, businesses need to be able to engage with customers in their own language. But how can this be achieved at scale and with high quality translation? SDL’s Future State of Content EBook examines how embedding machine learning technologies into the content supply chain can help streamline efforts and … [Read more…]

Smart speaker usage ‘now reaches 13% of internet users’ in developed markets

February 20, 2019

More than one quarter of respondents indicated integration with services and devices was the most important feature of smart speakers.

Valentine’s Day marketing review: Evolution of emotion in video campaigns

February 19, 2019

We all know Valentine’s Day is full of emotion – this is reflected in all Valentine’s Day video campaigns that land year on year. This year, video creation platform Wochit, predicted the trends that we saw hit our hearts, minds and wallets. Here are some trends we watched and noticed just how brands are using … [Read more…]

Fake news report: UK investigation concludes Facebook is a “digital gangster”

February 19, 2019

A UK parliamentary committee has published its findings after an 18-month investigation into fake news, accusing Facebook of obstructing its inquiry and “intentionally and knowingly” violating data privacy laws.

Working with influencers: How to keep control of your brand identity

February 14, 2019

New official guidance for influencers regarding paid, gifted and affiliate social content means that now is the time for brands to truly step up their influencer marketing game, according to Andy Culbert from digital-first branding and design agency, MERó.

IAB calls out ‘clickheads’ in anti-click-through rate day

February 14, 2019

IAB UK, the trade association for the digital advertising industry, this week celebrated the first National Anti-Click-Through Rate Day (NACTRD) as it launches its Measurement Toolkit.

Social media ad trends: Instagram Stories taking bigger slice of budgets

February 14, 2019

Instagram received 18% of total Facebook spend, with 34% of that spend allocated to Instagram Stories, according to new research looking into social media ad spend.