brands Archives

Measured revamps analytics with ‘cross channel incrementality measurement’ for marketers

May 16, 2019

Measured has launched a cross-channel incrementality measurement and decisioning platform designed to offer a more up-to-date alternative to current analytics platforms.

No more cat and mouse advertising? Brits ‘fed up’ of retargeted ads

May 16, 2019

Half of Brits (48%) believe the advertising industry needs to change and are fed up of being chased around the internet by the same ads, according to new research.

‘Hungry Searchers’ choosing restaurants by food type as journeys go mobile

May 15, 2019

The number of ‘hungry searches’ using their mobiles to find specific food around them has risn by 6% in just 2 years, according to new research.

Top 75 retail brands: Amazon leads the way as technology gets ‘humanised’

May 14, 2019

The ‘humanisation’ of technology is a key driver of $339bn brand value growth, with Amazon still the world’s top retail brand, according to new research.

Internet users don’t trust what they see online (especially influencers) -study

May 14, 2019

The vast majority of internet users lack any confidence in what they see and read online, especially from celebrities and vloggers, according to new research.

The Instagram Checkout backlash has started. Why the ‘buy’ button isn’t a slam dank.

May 13, 2019

While social selling is a clear winner with consumers, it isn’t necessarily a win/win for brands and retailers. Gita Samani, Digital Consultant at Astound Commerce UK looks at the benefits and trade-offs of selling through Instagram.

Customer Data Personalization with GDPR: Rules or Opportunities?

May 13, 2019

Data privacy and protection capabilities continue to be the most controversial, divisive and discussed topic today. Managing to deliver relevant ads without breaking consumer trust over privacy is a tricky tightrope for marketers to walk. Ivan Guzenko, CEO at SmartyAds, gives an alternative opinion and a holistic view of data challenges.

brands

Measured revamps analytics with ‘cross channel incrementality measurement’ for marketers

‘Hungry Searchers’ choosing restaurants by food type as journeys go mobile

Top 75 retail brands: Amazon leads the way as technology gets ‘humanised’

Internet users don’t trust what they see online (especially influencers) -study

Customer Data Personalization with GDPR: Rules or Opportunities?

Narvar works with ASICS to boost ‘post purchase experience’

Alibaba takes on Amazon with ecommerce overhaul