From small companies to global organisations, social media campaigns are playing an increasingly important role in brand marketing and now a Social Media Campaign Hall of Fame table has been published. This list runs down the most succesful. memorable and controversial social media campaigns of all time.
Fashion brands have a significantly stronger social media presence than other UK retailers, by actively embracing various platforms for the benefit of both the customer and the business, according to a new survey.
How can advertisers best capitalise on web users’ growing use of social games? Gilles Storme, Head of Sales EMEA, RockYou, looks at the rise of engagement advertising…
Frank Lord, VP EMEA, ATG outlines his thoughts on how the iPad is set to impact the UK retail sector
Too few retailers have a solid mobile presence today, however, 41% plan to have a transactional mobile site or application in place within the next year, according to new research.
Too few retailers have a solid mobile presence today, however, 41% plan to have a transactional mobile site or application in place within the next year, according to new research.
Too few retailers have a solid mobile presence today, however, 41% plan to have a transactional mobile site or application in place within the next year, according to new research.
Search Engine Google and Verizon, a leading internet service provider and formerly one of the AT&T Bell companies, are close to finalising a deal which would facilitate Verizon’s being able to speed online content to internet users more quickly, if the content’s creators are willing to pay for it. The idea that some sites, through … [Read more…]
What lessons can brands learn from this summers World Cup marketing failures? Mark Terry-Lush, CEO at Renegade Media, takes a closer look at sport as a branding tool, and how marketers can do to avoid scoring more own goals ahead of London 2012.
What lessons can brands learn from this summers World Cup marketing failures? Mark Terry-Lush, CEO at Renegade Media, takes a closer look at sport as a branding tool, and how marketers can do to avoid scoring more own goals ahead of London 2012.